tag:blogger.com,1999:blog-37305616195872844422024-03-16T02:17:57.586-07:00Things on my mind...Thoughts about Design Thinking, UX and other parts of my life... and maybe a quote from time-to-time.waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.comBlogger47125tag:blogger.com,1999:blog-3730561619587284442.post-7480502670404276732017-02-28T13:19:00.000-08:002017-02-28T18:17:11.707-08:00Design Thinking: 'Pronoia' and Boosting Creativity<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-Y0nx92iFoRs/WLXm1nkaOHI/AAAAAAAABGE/lt5cfdybdPQe-TVdzZThZlBzRAdYd-0pQCLcB/s1600/Pronoia_small.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://3.bp.blogspot.com/-Y0nx92iFoRs/WLXm1nkaOHI/AAAAAAAABGE/lt5cfdybdPQe-TVdzZThZlBzRAdYd-0pQCLcB/s400/Pronoia_small.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Pronoia' 9pts - Wayne Pau BY CC</td></tr>
</tbody></table>
<br />
Never heard of <b>"Pronoia"</b>? Until a few months ago I thought "<b>Pronoia</b>", <u><i>was</i></u> a made-up word (<i>... actually it IS a real world according to <a href="https://en.oxforddictionaries.com/definition/pronoia">Oxford dictionary</a>...</i>). I was listening to a populour TEDTalk and Prof. <a href="https://en.wikipedia.org/wiki/Adam_Grant">Adam Grant</a>, author and professor at Wharton School on "<a href="https://www.ted.com/talks/adam_grant_are_you_a_giver_or_a_taker">Are you a Giver or Taker</a>" said:<br />
<br />
<blockquote class="tr_bq">
<i><b>"Pronoia </b></i>is the <i>delusional </i>belief that other people are plotting your <i>well-being</i>. - <b>Prof</b>. <b>Adam Grant"</b></blockquote>
What is <i><b>Pronoia</b></i>? It is the EXACT opposite of "<b><a href="https://en.oxforddictionaries.com/definition/paranoia">Paranoia"</a></b>. Recently passed away <a href="https://en.wikipedia.org/wiki/Andrew_Grove">Andrew Grove</a> of Intel lived by the motto: "<a href="https://www.amazon.ca/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821/ref=sr_1_1?ie=UTF8&qid=1487551692&sr=8-1&keywords=only+the+paranoid+survive"><i>Only the Paranoid Survive</i></a>". <br />
<br />
Without spoiling the TEDTalk, Prof. Grant argues we need to create cultures that nurture and protects GIVERS. My next points may be biased because I feel I'm <b>Ned Flanders</b> type GIVER on even days and <b>Dr. House</b> type GIVER on odd days (<i>*but* being Canadian I may be most polite Dr. House EVER...)</i>.<br />
<br />
Yet looking at only the personal, myopic view, I believe choosing to be a GIVER is a big <i><u><b>creativity booster</b></u></i>. Aside from the organizational/societal benefit of GIVING, I believe the very act of GIVING changes you and unlocks inside each of us a positive creative force.<br />
<br />
In my non-scientific, highly biased and myopic opinion (<i>because I have neither the smarts or resources of Economist likes <a href="http://freakonomics.com/about/">Steven D. Lewitt</a> and <a href="http://freakonomics.com/about/">Stephen J. Dubner</a></i>), I believe that GIVERS, or from here on I will call them natural "Helpers" are more creative because:<br />
<br />
<h3>
#1 - Helpers become good Problem Solvers</h3>
<br />
People come to <i><b>Helpers </b></i>with <i><b>Problems</b></i>. <i><b>Helpers </b></i>exist to solve <i><b>Problems</b></i>. The more people you help with, the better you get at it. Good problem solving skills are like muscles which improve and strengthen through usage.<br />
<br />
<h3>
#2 - Helpers become highly Diversified</h3>
<br />
<i><b>Helpers </b></i>additionally are exposed to all kinds of new and interesting opportunities (especially as your reputation grows...). From a
pure math point of view, the number of projects/endeavors you
can '<i>help</i>' with is exponentially larger than those that you can do '<i>on your
own</i>'. Keep '<i>helping</i>' others and in no time, you'll be asked to '<i>help</i>' on things you likely never imagined you'd work with. <br />
<br />
<h3>
#3 - Helpers become more Empathetic </h3>
<br />
Contrary to populour belief, <i><b>Hate </b></i>is not is the opposite of <i><b>Empathy</b></i>, <i><b>Apathy </b></i>is. <i><b>Helpers </b></i>are more <b>Empathetic </b>by necessity, because to '<i>help</i>' with a new problem, you have to know a little and understand the situation/problem set. To *actually* be '<i>helpful</i>', you need to be somewhat proficient and understand the thing you're '<i>helping</i>' with. <br />
<br />
<h3>
#4 - Helpers learn to be Objective </h3>
<br />
<i><b>Helpers</b></i>, by definition are less vested (ie. the idea wasn't theirs and only join on later) and that <b>Objectiveness </b>often makes them a powerful force. Repeatedly being the external voice of reason helps train <i><b>Helpers </b></i>to be more <b>Objective </b>and be less overly attached to their initial ideas and biases. <br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-O8js0LJvzhI/WLXvyhnJf7I/AAAAAAAABGc/roZVpZrlZsEKk39_i-f25qZzqmTCWLPDwCLcB/s1600/CSR_Shirts_small.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://3.bp.blogspot.com/-O8js0LJvzhI/WLXvyhnJf7I/AAAAAAAABGc/roZVpZrlZsEKk39_i-f25qZzqmTCWLPDwCLcB/s320/CSR_Shirts_small.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Past SAP <a href="http://www.sap.com/about/social-responsibility.html">Month-of-Service Shirts</a> - Wayne Pau BY CC</td></tr>
</tbody></table>
<br />
It is my own <u><i>personal </i></u>belief that beyond the "Corporate" social responsibility of companies, encouraging individuals to give back is valuable in of itself. It makes me very happy when companies (like my employer <a href="http://www.sap.com/canada/about/social-responsibility.html">SAP</a>) help support programs that allow employees to work in their communities and <i><b>Help </b></i>others. It's seriously a win-win scenario.<br />
<br />
<br />
At the end of the TEDTalk, Prof. Adam Grant finishes with:<br />
<blockquote class="tr_bq">
"The great thing about a culture of givers is that's not a <i>delusion </i>— it's <i>reality</i>. I want to live in a world where <b>givers succeed</b>, and I hope you will help me create that world. - <b>Prof. Adam Grant"</b></blockquote>
I'm 100% on board. However I'm hoping I'm already personally succeeding (<i>regardless of what others do</i>) by leveraging the creative benefits of having a <b>Giving Mindset</b>, even if no-one else changes <br />
<br />
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Hope that helps...</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">w.</span></span></span></span></div>
<span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white;"><br /></span></span></span></span>
</span><br />
<span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white;">-----------------------------------</span></span></span></span></span><br />
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></span></i>
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Wayne Pau</span> is (... a GIVER and ...) Development Architect at SAP working on creating a new breed of enterprise Internet of Things products. A graduate of University of Waterloo Systems Design Engineering, Wayne has taken pretty much every job there is in Software/Product Development. Feel free to connect/follow on </span><a href="http://ca.linkedin.com/in/waynepau" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">LinkedIn</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">, Twitter </span><a href="http://twitter.com/Wayne_Pau" rel="noopener nofollow" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">(@Wayne_Pau)</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> or Blogger (</span><a href="http://waynepau.blogspot.ca/" rel="noopener nofollow" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">http://waynepau.blogspot.ca/</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">). </span></span></i><br />
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></i>
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Note: All views are my own.</span></span></i><br />
<br />
<br />
<br />
<br />waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com3tag:blogger.com,1999:blog-3730561619587284442.post-55535542391927182402017-01-02T19:31:00.001-08:002017-01-03T08:45:52.170-08:00Design Thinking: is like Teenage Sex...<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-ggduo2rUUWQ/WGsKtMNWkqI/AAAAAAAABE0/Sws-1qyuRZwtTPXlCIbxrSGWW60ANcViQCLcB/s1600/IMG_4111.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="300" src="https://1.bp.blogspot.com/-ggduo2rUUWQ/WGsKtMNWkqI/AAAAAAAABE0/Sws-1qyuRZwtTPXlCIbxrSGWW60ANcViQCLcB/s400/IMG_4111.JPG" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Escalator Acting As Stairs, (Devonian Gardens, Calgary AB) - Wayne Pau CC BY</span></td></tr>
</tbody></table>
<br />
<blockquote class="tr_bq">
<i><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Warning: I normally only write nice and polite blog posts. However this has been bugging me for quite sometime, therefore if I am offending anyone's sensibilities I apologize in advance. Hopefully I'm not starting the New Year on the wrong foot.</span></span></i></blockquote>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">To bastardize a <a href="https://twitter.com/danariely/status/287952257926971392?lang=en">quote</a> from one of my favourite authors <a href="http://www.goodreads.com/author/show/788461.Dan_Ariely">Dan Ariely</a> on Big Data:</span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<blockquote class="tr_bq">
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">"Design Thinking<span style="background-color: white; color: #353535;"> is like teenage sex: everyone talks about it, everyone thinks everyone else is doing it, so everyone claims they are doing it…” - Wayne Pau (2017)</span></span></span></div>
</blockquote>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #353535; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #353535; font-family: "arial" , "helvetica" , sans-serif;">The only big difference is that I think those who have been doing Design Thinking for a long time do know what it truly is (and what it is not). Unfortunately *not* being a typical formulaic step-by-step methodology and more a loosely knit tool-box and mantra, Design Thinking is vulnerable to many misconceptions and misunderstandings. Often small parts of a true process are used and labelled Design Thinking or people using similar methodologies and calling it Design Thinking.</span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #353535; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #353535; font-family: "arial" , "helvetica" , sans-serif;">Here are five reasons why I am sometimes forced into uncomfortable conversations which end with: "<i>I'm really sorry Mr./Mrs./Miss/Ms. important person but you're not really doing Design Thinking</i>..." </span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #353535; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></div>
<div>
<h3>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">#1 - You didn't Interview any Real Users.</span></span></span></span></h3>
</div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">I've been at projects where they have advised that we skip the Empathy stage altogether since the senior people in the room know everything there is to know about the problem. A big reason to use something disruptive like Design Thinking is because you want to come up with something different and more than just additive innovation. </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;"><i><b>You just don't know</b></i><i><b> what you don't know.</b></i> You want to know why your team isn't getting any new and radical insights? Well quite simply start by going outside your organization and outside your team to the 'user'. If you haven't left the building yet, you aren't doing it right.</span></span></span></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<h3>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">#2 - You started with with a Problem Statement.</span></span></span></span></h3>
</div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Design Thinking has two whole stages before we even come up with the problem statement (aka the Point-of-View and How-Might-We Statements). By jumping into what you think the issue is, you skipped eliminated 2/5 or 40% of Design Thinking stages (Empathy, Define, Ideate, Prototype & Test). </span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Many times by truly doing the Empathy and Define stages, you learned what the real underlying problem is and how you might go about rectifying the situation. </span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<h3>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">#3 - You didn't get a good Design Thinking Coach or Facilitator</span></span></span></span></h3>
</div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">It's easy right? Read a few blogs. Tried the <a href="http://dschool.stanford.edu/use-our-methods/design-project-zero-a-90-minute-experience/">Design Project Zero</a> introduction. Baptism by fire right? (<i>Ignore the fact that turn-key, all-in</i><i>clusive</i><i>, end-2-end pr</i><i>oject with IDEO </i><i>or FRO</i><i>G could cost you <a href="https://www.quora.com/How-much-would-it-cost-if-I-want-to-hire-a-design-company-like-IDEO-or-Frog-Design-to-design-a-small-electric-appliance-such-as-an-electric-toothbrush-or-a-hair-dryer">$1M</a></i>.) Running your first Design Thinking project isn't like taking the self-guided tour at the MoMA, where you can do a little research yourself and get by quite reasonably. </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">The real issue is that really no two Design Thinking projects are identical. The exact path or tools you used to attack on particular problem won't necessarily be the same way you tackle another problem. Good coaches and facilitators have been through a few projects and have a good idea of what to when things go south (<i>because when things are going <b>'well'</b></i><i>, everything is '<b>e</b></i><b><i>asy'</i></b>). Unless a group is well experienced with Design Thinking, you are going to need some level of guidance. </span></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<h3>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">#4 - You didn't build and/or test anything.</span></span></span></span></h3>
</div>
<blockquote class="tr_bq">
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><a href="https://dschool.stanford.edu/sandbox/groups/dresources/wiki/welcome/attachments/8e447/d.school%27s%20Design%20Thinking%20Process%20Mode%20Guide.pdf?sessionID=91a6b0deaf14ba5026f099987029b41b4e07eb55">"Build to</a><a href="https://dschool.stanford.edu/sandbox/groups/dresources/wiki/welcome/attachments/8e447/d.school%27s%20Design%20Thinking%20Process%20Mode%20Guide.pdf?sessionID=91a6b0deaf14ba5026f099987029b41b4e07eb55"> Think</a><a href="https://dschool.stanford.edu/sandbox/groups/dresources/wiki/welcome/attachments/8e447/d.school%27s%20Design%20Thinking%20Process%20Mode%20Guide.pdf?sessionID=91a6b0deaf14ba5026f099987029b41b4e07eb55">. Test to Learn"</a> - d.school Introduction to Design Thinking Process Guide</span></span></span></span></div>
</blockquote>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">An idea is just an idea until you put it into life. While factories and roller-coasters today can be built virtually in 3D software, unfortunately the 'best' way we do this in Design Thinking is building some type of prototype and get people's feedback on it. </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">Ideas are fuzzy and vulnerable to interpretation and misunderstanding. Prototypes are often tangible and interactive. In Design Thinking we actually go out of our way to make decision/stance on something and test it out in the prototype. This way we often a get clear positive feedback (<i>in which case we can </i><i>de</i><i>cide to ampl</i><i>ify</i>) or negative feedback (<i>in which case we de</i><i>c</i><i>ide to remove or change</i><i> it</i>). </span></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<h3>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">#5 - You didn't iterate on anything.</span></span></span></span></h3>
</div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Basically you did the bare minimum and came up with a new wacky idea and put all your hopes on that one idea will change *EVERYTHING*. If you were honest, you probably just ran out of time, weren't that committed or didn't read that chapter on 'Failing-Faster to Succeed-Sooner."</span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;"><br /></span></span></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">How was your First Drawing you ever did? First Cake you baked? First Story your wrote? Design Thinking depends heavily on the power of iteration and that we might not get it right the first time, but we'll eventually get something amazing! <i>One or two short brain-storming sessions does not make a Design Thinking project.</i></span></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-GhTz5ix-r9s/WGsW8fgg6XI/AAAAAAAABFE/YRgBExtCC8Mt0GQLnkGw30ZVcnF7DvAaACLcB/s1600/Chameleon_TorZoo.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="265" src="https://2.bp.blogspot.com/-GhTz5ix-r9s/WGsW8fgg6XI/AAAAAAAABFE/YRgBExtCC8Mt0GQLnkGw30ZVcnF7DvAaACLcB/s400/Chameleon_TorZoo.JPG" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Curious Chameleon, Toronto Zoo - Wayne Pau CC BY</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Design Thinking seems like all the <a href="https://hbr.org/2015/09/design-thinking-comes-of-age">rage</a> today. That's great. The <a href="http://dschool.stanford.edu/">d.school</a>, <a href="https://www.ideo.com/">IDEO</a> and others have really helped share this with the world. Yet like every other wave of innovation, those whose are actually implementing the methodology properly and not just sapping on the label of Design Thinking will be the ones reaping the rewards.</span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Hope that helps...</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">w.</span></span></span></span></div>
<div>
<span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white;"><br /></span></span></span></span>
</span><br />
<span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white;">-----------------------------------</span></span></span></span></span><br />
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></span></i>
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Wayne Pau</span> is Development Architect at SAP working on creating a new breed of enterprise Internet of Things products. A graduate of University of Waterloo Systems Design Engineering, Wayne has taken pretty much every job there is in Software/Product Development. Feel free to connect/follow on </span><a href="http://ca.linkedin.com/in/waynepau" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">LinkedIn</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">, Twitter </span><a href="http://twitter.com/Wayne_Pau" rel="noopener nofollow" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">(@Wayne_Pau)</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> or Blogger (</span><a href="http://waynepau.blogspot.ca/" rel="noopener nofollow" style="background-position: 0px 0px; border: 0px; box-sizing: border-box; color: #8c68cb; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">http://waynepau.blogspot.ca/</span></a><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">). </span></span></i><br />
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></i>
<i style="color: rgba(0, 0, 0, 0.701961); white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-position: 0px 0px; border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Note: All views are my own.</span></span></i><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: inherit;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: inherit;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #353535; font-family: "merriweather" , "times new roman" , "times" , serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;"><br /></span></span></span></span></div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com5tag:blogger.com,1999:blog-3730561619587284442.post-36014748243678903282016-11-09T16:27:00.001-08:002017-01-03T19:50:00.797-08:00Design Thinking: Missing Empathy for the "Silence Majority"<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img height="296" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAcvAAAAJDNmYTZjZjczLTljMDMtNDVkNy05ZWU3LTM3MTVmNjVkNDRiNQ.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Originally from <a href="http://www.telegraph.co.uk/news/0/us-election-results-and-state-by-state-maps/" rel="nofollow noopener" target="_blank">http://www.telegraph.co.uk/news/0/us-election-results-and-state-by-state-maps/</a>)</td></tr>
</tbody></table>
<br />
As a general rule, I don't normally blog on the politics & elections (<i>let alone another country's election</i>). Last night, as exhausted as I was, staying up past 1:00 am following the US presidential results, I was utterly <i>captivated </i>and <i>enthralled</i>.<br />
<br />
On one website (<a href="http://www.270towin.com/2016-election-forecast-predictions/" rel="nofollow noopener" target="_blank">http://www.270towin.com/2016-election-forecast-predictions/</a>)
they predicted a big Clinton win: 322 vs 216. In the end it was Trump
win: 289 vs. 218. They got it wrong. $millions and thousands of
pollsters.<br />
<br />
Hindsight is always 20/20, but reflecting I believe this (and other recent world events like Brexit) have taught me:<br />
<br />
<h2>
#1 - Go Wide, and then Go Wider again.</h2>
Simply looking at celebrity endorsements or analyst reviews Clinton
should have won. Trump party dissenters ignored or didn't believe in
#SilentMajority (<a href="http://www.nbcnews.com/storyline/2016-election-day/analysis-rural-america-silent-majority-powered-trump-win-n681221" rel="nofollow noopener" target="_blank">http://www.nbcnews.com/storyline/2016-election-day/analysis-rural-america-silent-majority-powered-trump-win-n681221</a>).<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img height="121" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAcxAAAAJDdmZTIxNTNjLTMwODItNGQ1Mi05MTViLTIyYjkxZDFmODhmMw.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Originally from <a href="http://www.cnn.com/election/results/president" rel="nofollow noopener" target="_blank">http://www.cnn.com/election/results/president</a>)</td></tr>
</tbody></table>
<div class="slate-resizable-image-embed slate-image-embed__resize-full-width" data-imgsrc="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAcxAAAAJDdmZTIxNTNjLTMwODItNGQ1Mi05MTViLTIyYjkxZDFmODhmMw.png">
</div>
<br />
The final results were almost 60 million US citizens voted for
Trump (almost 19% of total pop.). How much of that 60 million was
adequately interview and understood?<br />
<br />
<h2>
#2 - Louder isn't Better. Louder isn't Right.</h2>
Look aingt Twitter before, during and after it's hard to see how Trump won. Trending hashtags #HesNotMyPresidentlike (<a href="http://twitter.com/hashtag/HesNotMyPresident" rel="nofollow noopener" target="_blank">https://twitter.com/hashtag/HesNotMyPresident</a>) and #Trumpocalypse(<a href="http://twitter.com/hashtag/Trumpocalypse" rel="nofollow noopener" target="_blank">https://twitter.com/hashtag/Trumpocalypse</a>) are still lamenting his win today.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img height="385" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAfzAAAAJDgxOGQwMjJlLWVkYzUtNDBhMy04NmRkLTVlOTY2ZTU3N2JjMQ.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(originally from <a href="http://twitter.com/hashtag/Trumpocalypse" rel="nofollow noopener" target="_blank">https://twitter.com/hashtag/Trumpocalypse</a>)</td></tr>
</tbody></table>
<div class="slate-resizable-image-embed slate-image-embed__resize-full-width" data-imgsrc="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAfzAAAAJDgxOGQwMjJlLWVkYzUtNDBhMy04NmRkLTVlOTY2ZTU3N2JjMQ.png">
</div>
<br />
<br />
But louder doesn't win elections. Smart comments doesn't win elections. Money doesn't win elections (<i>Trump spent less than half of what Clinton did</i>).<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img height="163" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAeWAAAAJGEyNjdjN2ZjLTU3YTItNDI0OS05NjBhLWU5MGRmMjY0MTFmNQ.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(originally from <a href="http://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising/" rel="nofollow noopener" target="_blank">http://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising/</a>)</td></tr>
</tbody></table>
<div class="slate-resizable-image-embed slate-image-embed__resize-full-width" data-imgsrc="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAeWAAAAJGEyNjdjN2ZjLTU3YTItNDI0OS05NjBhLWU5MGRmMjY0MTFmNQ.png">
</div>
<br />
Majority does. Clinton might have won the Twitter war, but Trump won the election.<br />
<h2>
</h2>
<h2>
#3 - Technology without Empathy is just Technology.</h2>
<br />
I work a technology company. I am in a technical role. I believe
deeply in technology. However the take away I will remind myself is:<br />
<blockquote>
"Technology without empathy is flawed. It's just technology." - Wayne Pau
</blockquote>
Today's pollsters have more tools than any other election before
us. Yet they couldn't have been more wrong, even losing to a monkey (<a href="http://www.washingtonpost.com/news/worldviews/wp/2016/11/05/this-mystical-chinese-monkey-has-figured-out-who-will-win-the-u-s-election/" rel="nofollow noopener" target="_blank">https://www.washingtonpost.com/news/worldviews/wp/2016/11/05/this-mystical-chinese-monkey-has-figured-out-who-will-win-the-u-s-election/</a>). Garbage in, garbage out. #CloudComputer #BigData #MachineLearning are great, but they needs good inputs, good data.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img height="304" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAkCAAAAJDM3MWIwNzE0LWZiNTUtNDk3OC04ODc3LTUzZTdjZGJiMGQ5NQ.png" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(originally from https://twitter.com/hashtag/silentmajority)</td></tr>
</tbody></table>
<div class="slate-resizable-image-embed slate-image-embed__resize-full-width" data-imgsrc="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAkCAAAAJDM3MWIwNzE0LWZiNTUtNDk3OC04ODc3LTUzZTdjZGJiMGQ5NQ.png">
</div>
<br />
How did everyone get it so wrong? Simply put they lacked Empathy
for the User. They failed to identify a huge number of US citizens who
were tired of the status quo and wanted change, massive change. But this
time it was not just change in Republican vs. Democrat, but lifetime
Politician vs. Outsider.<br />
<br />
A cynic could say although many voters disliked Trump and his
message, many voters (still) feared and disliked Clinton more. Which is
ironic for a campaign that seemed founded on inclusion and diversity.
50% of the voters did not 'feel' included or well represented with
Hillary Clinton.<br />
<br />
We shall see what the next 4 years brings. (Maybe Russia & US relations might be healed: <a href="http://www.cnn.com/2016/11/09/politics/us-election-the-world-reacts/index.html" rel="nofollow noopener" target="_blank">http://www.cnn.com/2016/11/09/politics/us-election-the-world-reacts/index.html</a>)
However as a Design Thinking coach, I think I've learned to never
underestimate the need for Empathy. Technology in and of itself is not
enough.<br />
<br />
Hope that helps...<br />
w.waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com1tag:blogger.com,1999:blog-3730561619587284442.post-67715367357911009042016-10-24T05:59:00.002-07:002017-01-03T19:50:35.701-08:00Design Thinking: Sticky Note Confidential<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-xUbLlkvahDw/V7pp_orZlRI/AAAAAAAABBE/Dt6mmjaOhwsM9dGLbcSABeitOr134RiGwCLcB/s1600/IMG_0081.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://1.bp.blogspot.com/-xUbLlkvahDw/V7pp_orZlRI/AAAAAAAABBE/Dt6mmjaOhwsM9dGLbcSABeitOr134RiGwCLcB/s320/IMG_0081.JPG" width="320" /></a></div>
<br />
<br />
For something that was created almost by <a href="http://science.howstuffworks.com/innovation/scientific-experiments/9-things-invented-or-discovered-by-accident4.htm">accident</a>, Sticky Notes are basically a Design Thinker's bread and butter. As part of Brainstorming session they are essential and until they create a more environmentally friendly electronic version, I'll still be going through them by the multi-pack! However, beware not all Sticky Notes are created equally and after many years of cycling through different brands, colours and formats, I will share with you my 5x basic rules for purchasing Sticky Note...<br />
<br />
<h2>
#1 - Get Super Sticky!</h2>
<br />
I stick with 3M and where possible the "super sticky" version. In 2003 3M released a new formula which is at least double as sticky as the original in my ad-hoc testing. This makes it perfect for offices where I am using any old painted wall (vs. clean glass or whiteboard). They do cost a little more (<i>approx 20% - $18.99 vs $22.56 for 12x 3"x3" yellow, but have only 90 vs. 100 sheets</i>), but the last thing you need is to have all your ideas drop to the floor, especially after they have been moved around once or twice.<br />
<br />
<i>(For the record, I almost always go 3M Post-Its when I can. I have used some very poor cheaper brands and they just don't stick well. Some peel off really poorly or curl up into an egg-roll shape the moment you remove it from the pad. </i><br />
<i>The generic <a href="https://en.wikipedia.org/wiki/Post-it_note">patent </a>for Post-Its ran out in 1990s, but I imagine 3M will have the exclusive on Super Sticky for quite a while longer. So if you want the super sticky you'll have to go 3M.)</i><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-H9eLOpIPlCA/V7poKStrIxI/AAAAAAAABA4/CNCGBjPkk0cf4eflE2VUOV-fcwUN_dcnACLcB/s1600/supersticky.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://3.bp.blogspot.com/-H9eLOpIPlCA/V7poKStrIxI/AAAAAAAABA4/CNCGBjPkk0cf4eflE2VUOV-fcwUN_dcnACLcB/s320/supersticky.JPG" width="320" /></a></div>
<br />
<br />
<i>Currently I get the 14x pack @ Costco for $11.99 in Canada.</i><br />
<i><br /></i>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-uyqLl8benZU/WA4FAiubREI/AAAAAAAABCU/ghfwt0q64DUoKRE59OUy_q6U2MnbPyQJACLcB/s1600/IMG_3746.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://4.bp.blogspot.com/-uyqLl8benZU/WA4FAiubREI/AAAAAAAABCU/ghfwt0q64DUoKRE59OUy_q6U2MnbPyQJACLcB/s320/IMG_3746.JPG" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<i><br /></i>
<br />
<h2>
<br />#2 - Get Bright Colours!</h2>
<br />
I use the more vibrant collections vs. traditional dull, pastel "Canary" yellow. Nothing seems to bore me more than a sea of yellow Stickies with thin blue ball-point pen ink that I cannot read until I am within arms length. The original colour was an <a href="http://www.todayifoundout.com/index.php/2011/11/post-it-notes-were-invented-by-accident/">accident</a>, but you don't have to keep repeating the accident.<br />
<br />
Turns out 3M sells multi-pack in '<i>collections</i>' which are palette of 5x colours. I like <a href="http://www.post-it.com/3M/en_US/post-it/ideas/color/collections/">Rio</a> and <a href="http://www.post-it.com/3M/en_US/post-it/ideas/color/collections/">Marrakesh</a>, because I believe the vibrant colours help to stimulate the mind. I actually avoid <a href="http://www.post-it.com/3M/en_US/post-it/ideas/color/collections/">Marseille</a> and pastels as they are muted and give off the impression of dull idea.<br />
<br />
<i>(For the record, I always pair my bright colours with coloured brand-name Sharpies. This gives me near infinite combination of text + stickies to ensure there is lots of visual diversity. In a bind I do use white-board markets, but find the chisel tips sometimes annoying. I am <b>*VERY*</b> careful to <u>remind</u> folks not to use the indelible/permanent markets on the Whiteboard and <b>*JUST*</b> the Sticky Notes only! No pens please. )</i><br />
<i><br /></i>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-B_yDmBoqqFc/V7pnu9zl20I/AAAAAAAABA0/tO1Lf9_zhMUBhV9YDLI6gqI74G2N8WigQCLcB/s1600/sharpies.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://2.bp.blogspot.com/-B_yDmBoqqFc/V7pnu9zl20I/AAAAAAAABA0/tO1Lf9_zhMUBhV9YDLI6gqI74G2N8WigQCLcB/s320/sharpies.JPG" width="320" /></a></div>
<br />
<br />
<i>Recently Costco no longer carries the multi-pack, but they have BIC permanent markets, 26 for $9.79</i><br />
<i><br /></i>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-TAntGOBlR1s/WA4FTxw6ZOI/AAAAAAAABCY/lmCif_mNBrYrLTfF2b4Fh3g_qMil1AlgwCLcB/s1600/IMG_3745.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="240" src="https://2.bp.blogspot.com/-TAntGOBlR1s/WA4FTxw6ZOI/AAAAAAAABCY/lmCif_mNBrYrLTfF2b4Fh3g_qMil1AlgwCLcB/s320/IMG_3745.JPG" width="320" /></a></div>
<br />
<br />
<h2>
#3 - Get Traditional 3"x3"!</h2>
<br />
I have tried smaller and larger pads, but the square 3"x3" seem to work the best. There is enough space to get a good picture/visual, but not too much as to invite long, boring rows upon rows of text. Square pads provide nice symmetry and allow for both vertical and horizontal grouping.<br />
<br />
(<i>For the record, for me it's more 'feel' thing, the 3"x3" seems to fit into my palm quite nicely, better than the smaller 2"x2" and larger 3"x5" pads. 2"x2" are very hard to see and differentiate from anything more than 5-6ft. 3"x3" pads take up 60% of space 3"x5", allowing for quite a bit more ideas per square foot!)</i><br />
<br />
<br />
<h2>
#4 - Get Extra!</h2>
<br />
As a Brain Storming facilitator, the last thing you need is someone saying they<i> 'had'</i> more ideas but ran out of Sticky Notes. Buy in bulk and get extra as unused Sticky Notes don't really expire and can be used in a future Brain Storming session.<br />
<br />
In an ideal world, everyone would start out with their own 90-100 sheet pack, but in most cases I do split a pack among multiple people when I have larger groups.<br />
<br />
<i>(For the record, in most typical sessions I use anywhere from 200-500 Sticky Notes, so get bulk multi-colour packs to keep things economical.)</i><br />
<br />
<br />
<h2>
#5 - Watch out for the Gimmicks!</h2>
<br />
There are number of options you can get now and most of then interfere or distract with the process. Especially if you are ordering on-line, read the description and avoid:<br />
<ul>
<li><b>Dispenser</b>: The accordion style as these are special dispensers. Using these in a Brainstorming session will ensure someone will write an idea upside-down.</li>
<li><b>Lined</b>: The lined pads are extremely distracting and discourage using a large part of the pad for visuals.</li>
<li><b>Full adhesive</b>: These are great at sticking to surfaces as the sticky surface areas is increased greatly, but I find it slows some people down. Getting Super Sticky pads are often enough. (<i>However for users who always write on pads up-side down, these can solve that problem!</i>)</li>
</ul>
<br />
The last unwritten rule (with apologies to <a href="https://www.amazon.ca/Best-Camera-One-Thats-You/dp/0321684788">Chase Jarvis</a>) is "<b><i>The sticky note you have is better than the one you don't</i></b>". Grab anything you can get your hands on (even if it's 3"x5", pastel yellow, knock-off brand with lines!!!) and split it up so everyone has at least a few to start off with. There should no excuse to getting out ideas once the session starts.<br />
<br />
In reality I actually have two habits that always keep ready to do a brain storming session at a moments notice:<br />
<br />
<h3>
A) Design Thinking Bankers Box</h3>
<br />
<br />
I have on a shelf a Bankers Box that I literally just dump new stationary supplies and old left-overs from past BrainStorming sessions. I label it my "Design Thinking" box and right now it sits in our d-shop. Keeping it isolated and separate from the stationary cabinet ensure that a local supply emergency does not constitute a Brain Storming emergency! Also ensure that any left-overs are collected and used up next session.<br />
<br />
<h3>
B) Sticky Note Ziploc Bag</h3>
<br />
I also have a larger freezer Ziploc bag full of at least 4-5 packs of Sticky Notes and 5-6 multi-coloured sharpies on top of my desk or in my bag. So when I find out our meeting in 2 mins is actually a brain-storming sessions, I just grab the bag along with my coffee mug.<br />
<br />
<br />
You can watch a vblog version here: <a href="https://youtu.be/uqIWohb-cNo">https://youtu.be/uqIWohb-cNo</a><br />
<br />
<br />
Hope that helps!<br />
<br />
w.<br />
<br />
<br />
<br />
<br />waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-47490514244490674982014-12-29T19:31:00.002-08:002017-01-03T19:50:55.499-08:00What is Smart Technology? (vs. Dumb Technology)<div style="text-align: center;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>***** Note: Originally posted @ SmartWeek blog: <a href="http://www.smartweek2014.com/blog/what-is-smart-technology-vs-dumb-technology">http://www.smartweek2014.com/blog/what-is-smart-technology-vs-dumb-technology</a></i> ***** </span></div>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Ok. Today everything seems to be "<b>Smart</b>", from <b>Smart Food </b>to <b>Smart Cars </b>to <b>Smart Phones</b>, but what we really mean by <b>Smart Devices</b>?</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-A4OKZMDZSbo/U31nVJ0j13I/AAAAAAAAA1w/7TwKuQ9T4Xk/s1600/pure_coupe_hero.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" height="223" src="https://1.bp.blogspot.com/-A4OKZMDZSbo/U31nVJ0j13I/AAAAAAAAA1w/7TwKuQ9T4Xk/s1600/pure_coupe_hero.png" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">(<a href="http://www.smartusa.com/models/pure-coupe/overview.aspx">Smart Car</a> - http://www.smartusa.com/)</span></td></tr>
</tbody></table>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">I first heard the term used when working with <b>RFID </b>readers about 10 years ago. <b>Smart RFID </b>Readers were devices which a certain amount of logic could be added for filtering based on tag reads. <i>(This was great as it helped us to lower overall 'noise' due to unwanted tag reads, etc. There might be hundreds of tags in a read range, but we often only wanted to myopically deal with a small handful of them.)</i> This was in stark contrast to what we called "<b>Dummy</b>" readers which were older devices which could only simply read <b>RFID </b>tags and simply send that information along.</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Today the term "<b>Smart</b>" is co-opted for anything that is a primary function "+" (or plus) device. Basically it's better than it's <b>non</b>-<b>Smart </b>or <b>Dummy </b>predecessor. A phone that does more than just make phone calls, such as stores & plays music, run apps and gets email is a <b>Smart Phone </b>(as compared to a <b>Feature Phone</b>). A whiteboard that is touch sensitive and connected to a laptop and projector is suddenly a <b>Smart Board </b>(see <a href="http://www.smarttech.com/us/Solutions/Education+Solutions/Products+for+education/Interactive+whiteboards+and+displays/SMART+Board+interactive+whiteboards/885ix+for+education">SMART Technology's SMART Board</a>). A fridge with a computer & LCD panel to tell you how much energy it consumes and what's inside is a <b>Smart Fridge </b>(see <a href="http://www.lg.com/us/refrigerators/lg-LFX31995ST-french-3-door-refrigerator">LG's SmartThinQ Fridge</a>).</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Therefore my humble definition is:</span><br />
<blockquote class="tr_bq">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Smart Device - </b> <i>next generation of multi-use/multi-functional device (or appliance), created through the addition of auxiliary complementary technologies to an existing previous device.</i> </span></blockquote>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">These potentially simple changes or additions should not be underestimated as they can vastly improve the overall impact of the previous device. Take for instance the humble <b>Fax Machine</b>, which in it's basic functional components is part <b>Optical Scanner</b>, part <b>Printer </b>and part <b>Telephone</b>. When <b>Xerox </b>invented & patented the <a href="http://digitalprinting.blogs.xerox.com/2012/08/03/flashback-fridays-looking-back-in-time-at-xerox-history/">Long Distance Xerographer (LDX)</a> in 1964, all 3x technologies were well established and none were invented specifically for the <b>Fax Machine</b>. However when put together, the sum is greater than the parts and more importantly there is power in having a single device that is integrated vs. simply just connected. <i>(Note: In the case of the invention of the <b>Fax Machine</b>, it was created as a whole new device not just a <b>Smart Scanner </b>or <b>Smart Printer</b>.)</i></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">One of the easiest ways to make something "<b>Smart</b>" is to add Internet connectivity to it. Therefore any devices that is part of <b>Internet of Things</b> (IoT) is connected and therefore generally <b>Smart(er)</b> than it's disconnected predecessor. This is why <b>IoT </b>and <b>Smart Devices </b>and <b>M2M </b>(machine-to-machine) are often talked about in the same breath and sometimes interchangeably.</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<i><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">(For those interested, at SAP we are working hard on helping Smart Devices get off the ground with a good push. We're working on things like <a href="http://www.saphana.com/community/blogs/blog/2013/10/10/smart-vending-the-future-will-be-connected-and-on-display-at-sap-teched">Smart Vending Machine</a> that can interact with consumer's smart phones and also help to maintain itself through metrics and predictive maintenance. We're also working with places like University of Guelph on <a href="http://catalystcentre.uoguelph.ca/pages/catalyst-centre-news/there-are-green-roofs--and-then-there-are-smart-green-roofs">Smart Green Roofs</a>, which are not only environmentally friendly but are also self-maintaining and optimized for energy and resource consumption. Additional we're also making the world safer through <a href="http://global1.sap.com/news-reader/index.epx?category=ALL&articleID=21826&searchmode=C&page=1&pageSize=10">Smart Cranes</a>, which can detect and avoid collisions in dense construction environments. Just to name a few things...) </span></i><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Unfortunately the terminology isn't ideal and it's sometimes confusing. <b>Smart Devices </b>shouldn't confused with <b>Artificial </b>or <b>Machine Intelligence</b>, which is about building software in a way that it can mimic learning and improve over time. These <b>Smart Devices </b>aren't that kind of Mensa "<b>Smart</b>".</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Hope that helps...</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Wayne Pau</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">p.s. Maybe the trend will be for "<b>Super</b>" <b>Devices </b>next. In the mobile world we're already past <b>Smart Phones </b>and now we often talk about <b>Super Phones </b>(like <b>Androids </b>and <b>iPhones</b>, etc). These phones are even a step above <b>Smart Phones</b>, which were step up from <b>Dummy Phones </b>or <b>Feature Phones</b>. </span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-5348750847035142672014-11-03T16:04:00.001-08:002014-11-15T18:01:00.834-08:00IoT: 3C's of Internet of Things (aka Welcome to Industry 4.0!)<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Recently I was lucky enough to be invited to speak on a panel discussing IoT and UX at <a href="http://www.smartweek2014.com/">SMARTWEEK 2014 (Toronto)</a> hosted at <a href="http://marsdd.com/">MaRS</a> and <a href="http://www.its.utoronto.ca/">UofT</a>. <i>(slides for <a href="http://bit.ly/1t1jejo">Challenges of IoT and UX</a>). </i></span> <span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">After the session I got a few questions & requests to expand on my
3x C's of IoT idea and I'm hoping this blog entry helps any similar
questions...</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.smartweek2014.com/" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.smartweek2014.com/uploads/1/9/9/5/19959097/1412541736.png" height="282" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.smartweek2014.com/">(SMARTWEEK 2014 @ UofT Bahen & MaRS DD)</a></td></tr>
</tbody></table>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">My take is slightly different from others like Google's </span><a href="http://jenson.org/" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Scott Jensen</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> whose broken IoT into 3-layers:<i> Discovery, Control</i> and <i>Co-ordination</i>. (<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">see his blog </span></span><a href="http://jenson.org/deconstructing-the-iot/" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Deconstructing the IoT</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">). </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I have strong influences from my RFID and controls experience (via <i>now defunct</i> </span><a href="http://en.wikipedia.org/wiki/Sybase_iAnywhere" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Sybase RFID Anywhere</a>)<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> which worked with many <span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">hardware</span> technologies like <b>Passive, </b></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Active RFID</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> tags, </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">PLCs </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Location Information Systems</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. </span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I've seen the slow progression from very '<i>dumb</i>' readers to today's '<i>smart</i>' readers. I've seen original <i>simplistic hardware</i> readers which had to be directly connected to PCs and servers, become only <b>*a part of*</b> more expens<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ive, </span><i>complex programmable readers systems</i> that had customer firmware, high powered CPUs and locale storage. Hardl<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">y reco<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">gnizable from their more <span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">primitive</span> predecess<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ors. I've seen old '<i>dum</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>b</i>'</span> read<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ers <span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">become simply a component or plug-in for more powerful mo<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">bile de<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">vices<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> that <span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">are connected<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> wi<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">th <span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">loca<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">le storage and run apps.</span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So here is my take on the 3C's of IoT devices... </span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" src="http://4.bp.blogspot.com/-RwRB5e3pWiA/VFZCespmrCI/AAAAAAAAA5Q/QnkS8JTMzYc/s1600/3xC_IoT.png" height="240" style="margin-left: auto; margin-right: auto;" width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(Slide 7 - IoT + UX challenges - SMARTWEEK 2014)</span></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.slideshare.net/waynepau/uoft-smartweek-2014-ux-iot"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In my reverse pyramid, devices are quickly moving from individual, isolated direct <b>Control </b>devices<b> </b>and into <b>Connected </b>network of devices that are able to <b>Cooperate </b>and <b>Coordinate. </b>So to expand:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 1 - (Direct) Control</b> - At the bottom of the pyramid, the devices work on their own and isolated. They can go through life on their own and interaction is necessitated directly between the user and the device. Your <b>Toaster </b>is a example of this, it's happy to fully function on it's own never knowing another toasted (or any other device) ever existed.</span></blockquote>
<blockquote class="tr_bq" style="text-align: center;">
<i><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">These devices are <u>bottom</u> of the ladder and aren't very smart at all.</span></b></i></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 2 - Connected</b> -The next level is a device that can communicate with other devices.<i> (Unfortunately, at this point often the communication is uni-directional and more in a slave-master type of relationship.)</i> Your <b>Logitech Harmony </b>remote is a example of this, as it's happy to tell your Blu-Ray Player, Receiver and TV what to do. Once you've gotten used to interacting with the single remote it's hard to imagine interacting with every single device one-at-a-time (<i>like when you have to debug which device is not working properly!?!</i>).</span></blockquote>
<blockquote class="tr_bq">
<div style="text-align: center;">
<i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>These devices are <u>smarter</u> as they have to know at some level to communicate to other devices.</b></i></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>Level 3 - Cooperation-Coordination</b> - The 3rd and final level IoT is devices that work together for a common good. At this point the magic happens as suddenly the sum is greater than the parts. Beyond gains from simplification, new features and powers emerge from the </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>gestalt/</i></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>collective</i>. For example </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">BitCoins</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> is much more powerful than a simple collection of electronic banking institutions. Your car cooperating with your house so you can seamlessly continue that conference call would be another use-case.</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><br /></i></span>
<br />
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><i><b>These devices are by far the <u>smartest</u> as they realize the untapped potential of co-operation.</b></i></i></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>
</i></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Another great example of what <b>Level 3</b> - <b>Connected, Coordinated/Cooperating</b> Smart Devices is <b><a href="http://www.bmbf.de/en/19955.php">Industry 4.0</a></b>. Pioneering out of <b>Germany </b>and <b>SAP </b>is playing a part. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In this 4th industrial revolution, <b>Cyber Physical Systems (CPS) </b>will interact with each other (aka <b>Co-operate</b>) and work together (aka <b>Coordinate</b>) to build and manufacture products in much more complex ways than we've ever seen before.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Below is a quick diagram that illustrates how far we've come since the <i><b>Cincinnati slaughter</b> <b>house </b>in 1870</i> to the next generation of <b>CPS </b>enabled factories. Ironically PLCs aren't even 50 years old yet!</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.engineersjournal.ie/wp-content/uploads/2014/05/Domhnall_Carrol-006.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="221" src="https://lh5.googleusercontent.com/proxy/tWjyg0ovdgCrkL7Aa4W9FRkQqQ95q9Bzab8EPKmS-AAUzIlKUMDv66gr6QyEedmriHkvfB_hctgU3CfLmR5Sphxiwo0bVxGEwJFxYd8erqE8N8DY0ePzKDb6zQ_oFEc67ilfT6g" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(http://www.engineersjournal.ie/wp-content/uploads/2014/05/Domhnall_Carrol-006.jpg)</td></tr>
</tbody></table>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So without talking about Machine/Artificial Intelligence, we are currently building the next generation of factories and other systems that have </span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>'<i>smart</i>' </b>devices that are <b>Connected </b>and <b>Coordinating/Cooperating</b> together to provide never seen before productivity. Isn't technology awesome!?!</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I hope that helps clear things up...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span>
<!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2Fwww.engineersjournal.ie%2Fwp-content%2Fuploads%2F2014%2F05%2FDomhnall_Carrol-006.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://lh5.googleusercontent.com/proxy/tWjyg0ovdgCrkL7Aa4W9FRkQqQ95q9Bzab8EPKmS-AAUzIlKUMDv66gr6QyEedmriHkvfB_hctgU3CfLmR5Sphxiwo0bVxGEwJFxYd8erqE8N8DY0ePzKDb6zQ_oFEc67ilfT6g" --><!-- Blogger automated replacement: "https://lh5.googleusercontent.com/proxy/tWjyg0ovdgCrkL7Aa4W9FRkQqQ95q9Bzab8EPKmS-AAUzIlKUMDv66gr6QyEedmriHkvfB_hctgU3CfLmR5Sphxiwo0bVxGEwJFxYd8erqE8N8DY0ePzKDb6zQ_oFEc67ilfT6g" with "https://lh5.googleusercontent.com/proxy/tWjyg0ovdgCrkL7Aa4W9FRkQqQ95q9Bzab8EPKmS-AAUzIlKUMDv66gr6QyEedmriHkvfB_hctgU3CfLmR5Sphxiwo0bVxGEwJFxYd8erqE8N8DY0ePzKDb6zQ_oFEc67ilfT6g" -->waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com4tag:blogger.com,1999:blog-3730561619587284442.post-46111610863804604062014-08-10T21:05:00.000-07:002014-08-11T07:23:16.261-07:00Design Thinking: The greatest Danger to Brainstorming! (In defense of Brainstorming - Part 2)<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">(A little while ago <a href="http://www.fastcompany.com/">Fast Company's</a> <b><a href="http://www.fastcompany.com/user/rebecca-greenfield">Rebecca Greenfield</a></b> wrote a piece entitled "<a href="http://www.fastcompany.com/3033567/agendas/brainstorming-doesnt-work-try-this-technique-instead">Brainstorming Doesn't Work; Try this technique instead</a>".
I wrote a response: "<a href="http://waynepau.blogspot.ca/2014/08/design-thinking-in-defense-of.html">In Defense of Brainstorming</a> (aka you may not need Brainwriting)", but I realized </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">*now*</span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> that I had forgot to add what I think is <u>instead</u> the biggest obstacle to <b>Brainstorming</b>, so this Part 2 attempts to address that.)</span></i><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #333333; font-size: 15px; line-height: 20px;">There are *<em>many* </em>obstacles to a good <strong>Brainstorming </strong>session, but the actual biggest *<strong>danger*</strong> I believe is not having <span class="underline" style="text-decoration: underline;"><strong>enough</strong></span> 'quality' ideas and especially getting those <strong>amazing</strong>, <em>once-in-a-lifetime</em> radical ideas. It's t</span><span style="color: #333333; font-size: 15px; line-height: 20px;">he same principles regarding </span><strong style="color: #333333; font-size: 15px; line-height: 20px;">Quantity </strong><span style="color: #333333; font-size: 15px; line-height: 20px;">and </span><strong style="color: #333333; font-size: 15px; line-height: 20px;">Quality </strong><span style="color: #333333; font-size: 15px; line-height: 20px;">of ideas.</span></span><br />
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">(</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">For more info on why I believe <b><u>quantity</u> </b>begets <b><u>quality</u></b>, see a previous post on <a href="http://waynepau.blogspot.ca/2013/11/design-thinking-quantity-vs-quality-aka.html">50 lbs of clay and how Quantity also intrinsically begets Quality</a>.)</i><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">User Interview/Insight expert <b><a href="http://rosenfeldmedia.com/experts/steve-portigal/">Steve Portigal</a></b> has a great graph I like to use to illustrate the divide between the '<i><b>first wave</b></i>' of pedestrian ideas and the '<i><b>second wave</b></i>' of magical of "<b>Wacky, transgressive, innovative, breakthrough, weird</b>" ideas. <b>Steve </b>goes so far as to say we need to slough through the 'bad ideas' to get to this </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>second wave</b></i>'</span>.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-ua1_NLRTXHg/U-TPL2NTiQI/AAAAAAAAA4M/QsNidCW4Xmo/s1600/portigal_2humpsArrow.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-ua1_NLRTXHg/U-TPL2NTiQI/AAAAAAAAA4M/QsNidCW4Xmo/s1600/portigal_2humpsArrow.jpg" height="230" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Steve Portigal - <a href="http://www.core77.com/blog/columns/the_power_of_bad_ideas_22446.asp">Power of Bad Ideas</a>)</td></tr>
</tbody></table>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As good <b>Design Thinking</b> coaches and <b>Brainstorming </b>facilitators we need <u>consciously</u> to *<b>PUSH</b>* to get people into the 2nd hump or <b>'second wave</b>'.</span>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This is why as part of <a href="http://waynepau.blogspot.ca/2014/08/design-thinking-in-defense-of.html">Part 1</a> of this post, we have rules #1, #2, #6 & #8</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<ol>
<li><span style="background-color: yellow;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Defer Judgment</b> -<i> to prevent smoothing radical ideas</i></span></span></li>
<li><span style="background-color: yellow;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Go for volume</b> - <i>to push envelope to get to great ideas</i></span></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>One conversation at a time</b> - <i>to ensure everyone gets a voice</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Be visual</b> - <i>to stimulate right-side of the brain and communicate efficiently</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Headline </b>- <i>to communicate efficiently, allowing iterate through ideas quickly</i></span></li>
<li><span style="background-color: yellow;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Build on the Ideas of others</b> - <i>to help iterate and evolve ideas</i></span></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Stay on topic</b> - <i>keep sessions moving and prevent time wasting</i></span></li>
<li><span style="background-color: yellow;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Encourage wild ideas</b> - <i>getting past the easy, obvious ideas</i></span></span></li>
</ol>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-AdL5hvbk3-w/U-DonHAJtiI/AAAAAAAAA3g/JpX6jnb1Je0/s1600/8Rules_small.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-AdL5hvbk3-w/U-DonHAJtiI/AAAAAAAAA3g/JpX6jnb1Je0/s1600/8Rules_small.JPG" height="400" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(8x Rules for Brainstorming)</td></tr>
</tbody></table>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Over the years I've <i>personally </i>become more keenly aware of passing through the barrage of easy ideas ('<i><b>first wave'</b></i>), into the more difficult silence or lull of little/no ideas and then finally into the flood of </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>second wave</b></i>'</span> ideas.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-55sG_doF2i8/U-Dzba9z-0I/AAAAAAAAA34/uXxfR4fyN1M/s1600/IdeaStorm_badideas.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-55sG_doF2i8/U-Dzba9z-0I/AAAAAAAAA34/uXxfR4fyN1M/s1600/IdeaStorm_badideas.png" height="231" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(1st Wave vs. 1st & 2nd Wave Brainstorming)</td></tr>
</tbody></table>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The above graphics attempts to show the difference between simply settling with only </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">'</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>first wave</b></i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">' <b>Brainstorming </b>vs. </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>first wave</b></i>'</span> and </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>second wave</b></i>' </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Brainstorming</b>. In this example, it's <b>7+</b> more <b>Ideas Total</b> and <b>3+</b> more <b>Great Ideas</b>.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="http://fundersandfounders.com/">Funders and Founders</a> <b>Anna Vital</b> has a great post called <a href="http://fundersandfounders.com/how-many-times-should-you-try/">How Many Times You Should Try</a> with an <i>info graphic</i> that shows <a href="https://d1vwmrk93q0f16.cloudfront.net/how-many-times-should-your-try-infographic-animated.gif">James Dyson tried 5126 prototypes before his initial success</a>. How close are you to Brainstorming out that truly great idea? Are you giving up before the second '<b>hump</b>'? </span><br />
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">If you want to keep doing </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b style="background-color: yellow;">additive </b></i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">or </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b style="background-color: yellow;">derivative </b></i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">innovation, don't worry about what </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Steve</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Portigal </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">is talking about. You can <b>Brainstorm </b>out the next </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">iPad</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">-</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">mini </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">from</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> the normal sized </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">iPad,</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> basically a slight/marginal improvement over the <i>original</i></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. (<i>BTW <b>Apple/Tim Cook</b>, if you reading this, maybe you should 'invent' the *new* <b>iPad-Biggie</b> while you're at it...</i>)</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">OR *<b>IF</b>* you want to do something </span><b style="background-color: yellow; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>disruptive</i> </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and truly <b><i style="background-color: yellow;">innovative</i></b>, to build that first </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">iPad, iPod, </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">or </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">iPhone</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, then I encourage to have a look both the </span><u style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Quantity</b></u><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and </span><u style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Quality</b></u><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">of ideas your next </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Brainstorm.</b><br />
<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Hope that helps...</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Wayne Pau </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">p.s. </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">There is no <i><b>magic number</b></i> of post-it-notes where the you know you are getting the </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>second wave</b></i>'</span> of ideas. However it's not uncommon when I get a group as small as <b>5 people </b>to aim for <b>150 post-it-notes</b> within a <b>30 </b>minute session.</span><br />
<br />
<div style="text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>5</b> people x <b>30</b> mins ==> <b>150 </b>Ideas </span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">It sounds radical, but it is really is a reasonable target. The first 50-100 will probably be </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'<i><b>first wave</b></i>'</span> ideas. If you push really hard, often you can get an extra 50-100 ideas if you are consciously about it. <i>(As your diverse, T-shaped, multidisciplinary teams evolves, you'll easily surpass this target! Honest.)</i></span>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-75298006729384362752014-08-05T10:35:00.000-07:002014-08-06T06:24:09.930-07:00Design Thinking: In defense of Brainstorming! (aka. You might not need Brainwriting...) Part 1<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A week ago <b><a href="http://www.fastcompany.com/">Fast Company's</a></b> <b><a href="http://www.fastcompany.com/user/rebecca-greenfield">Rebecca Greenfield</a></b> wrote a piece entitled "<a href="http://www.fastcompany.com/3033567/agendas/brainstorming-doesnt-work-try-this-technique-instead">Brainstorming Doesn't Work; Try this technique instead</a>". While <b>Fast Company</b> has many great articles and I did agree with some of pitfalls listed in the article, (with apologies to <b>Leigh</b> <b>Thompson</b> of <b>Kellogg School</b>), but I think <b>Brainstorming</b> works just <i>fine </i>if you're doing it '<u><i><b>right</b></i></u>'. We don't need <b>Brainwriting</b>, but rather just stick to <b>Design Thinking</b>'s <b>Brainstorming </b>8x rules and you should be in great shape!</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-AdL5hvbk3-w/U-DonHAJtiI/AAAAAAAAA3g/JpX6jnb1Je0/s1600/8Rules_small.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-AdL5hvbk3-w/U-DonHAJtiI/AAAAAAAAA3g/JpX6jnb1Je0/s1600/8Rules_small.JPG" height="400" width="400" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We love <b>Design Thinking</b> at <a href="http://www.sap.com/index.html"><b>SAP </b></a>and we especially love the <b>Brainstorming </b>part. Along with <b>SAP </b>I suggest that <a href="http://dschool.stanford.edu/"><b>Stanford d.school</b></a><b>, </b><a href="http://www.ideo.com/"><b>IDEO </b></a>and many other companies also aren't giving up <b>Brainstorming </b>anytime soon. When done correctly, I believe those companies are still reaping many rewards from those sessions.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We have 8x basic rules that govern <b>Brainstorming </b>sessions (<a href="https://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf">link to d.school Bootleg PDF on Brainstorming</a>):</span><br />
<br />
<ol>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Defer Judgment</b> -<i> to prevent smothering radical ideas</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Go for volume</b> - <i>to push envelope to get to great ideas</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>One conversation at a time</b> - <i>to ensure everyone gets a voice</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Be visual</b> - <i>to stimulate right-side of the brain and communicate efficiently</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Headline </b>- </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><em>to help communicate efficiently and filter through ideas quickly</em></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><i></i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Build on the Ideas of others</b> - <i>to help iterate and evolve ideas</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Stay on topic</b> - <i>keep sessions moving and prevent time wasting</i></span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Encourage wild ideas</b> - <i>getting past the easy, obvious ideas</i></span></li>
</ol>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">You can see a great blog post describing the rules above by <b>Caroline O'Connor</b> of <b>Stanford</b> <b>d.School</b> at <a href="http://dschool.stanford.edu/blog/2009/10/12/rules-for-brainstorming/">Rules for Brainstorming</a>.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Below are 3x concerns I have regarding why <b>Brainstorming</b> wasn't being applied optimally in <b>Leigh Thompson's</b> research. I've love to see if the statistics and outcomes would have differed if the groups had a proper <b>Design Thinking</b> coach and were adhering to the <b>d.school</b> process.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">#1 - In<b> <i>Design Thinking</i></b><i> </i><b>Brainstorming </b>sessions, we have idea/post-it-note rounds where team members write down their ideas on post-it-notes by themselves individually before verbally sharing with the group.There are definitely oral parts of it, but I disagree with <b>Leigh Thompson's</b> premise that (2:01 of How to Stop People from Dominating Meetings video):</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<blockquote class="tr_bq">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Brainstorming</b>: Simultaneous <u>Oral</u> Generation of Ideas</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Brainwriting</b>: Simultaneous <u>Written</u> Generation of Ideas</span></blockquote>
I<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">f <b>Brainstorming </b>was just Oral Generation of ideas, why do I keep buying so many darn Post-it-Notes and Sharpies! One of the <b>d.school Design Thinking</b> rules is being visual (#4), which *<b>only</b>* can happen on written down ideas. We do in fact write ideas, atomically one per Post-it-Note <u>all.the.time</u>.</span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-nm1vGeYYXcs/U-DpmII_COI/AAAAAAAAA3o/ZrV3qaI1t0o/s1600/dot_voting.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-nm1vGeYYXcs/U-DpmII_COI/AAAAAAAAA3o/ZrV3qaI1t0o/s1600/dot_voting.jpg" height="238" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Using Voting Dots with Design Thinking)</td></tr>
</tbody></table>
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">#2 - In </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Design Thinking</b></i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> we also use voting dots to help semi-democratically decide on which ideas to execute on first. The dots are equal in size (<i>and therefore also equal in 'voice'</i>) and can't lobby other dots, so aren't vulnerable to '<b>Doom Loops'</b>. The process is usually done with little talking, so once again minimizing any dominating participate effect. (</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">There is obviously still some small possibility of peer pressure but it's largely minimized for the reasons stated above.</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">)</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">#3 - </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Stanford d.school's </b></span> <b><i>Design Thinking</i></b><i> </i><b>Brainstorming</b> has more rules and structure in place over and above the 2x rules that <b>Leigh Thompson</b> from <b>Kellogg School</b> has. Rules that encourage full group participation and embrace not just balance but also diversity. So if you're looking to change things up, why not move to a more encompassing methodology?</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">While it's often hard to argue with <b>Fast Company</b> or <b>Kellogg School</b>, but I believe I'm going to keep to <a href="https://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf"><b>Stanford d.school's Design Thinking</b> </a><b><a href="https://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf">Brainstorming</a> </b>sessions. At least for me, it's been working great and we don't often suffer from <b>Doom Loops</b> and <b>Uneven Communication Effect</b>. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We've never really had a problem with that using d.school's <a href="http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf"><b>Design Thinking </b>methodology</a>. </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">These days I feel that a "<b>Brainstorming Session</b>" without these rules is just a discussion. ;) It's not really what we'd call "<u><b>Brainstorming</b></u>."</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Hope that helps...</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Wayne Pau</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">p.s. I realized that I did not outline what I thought was biggest obstacle for <b>Brainstorming</b>. Therefore I'll be posted a follow-up Part 2 on this posting. </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Original Links for <b>Fortune </b>& <b>Fast Company </b>articles on Brainwriting:</span><br />
<br />
<ul>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fast Company - <a href="http://www.fastcompany.com/3033567/agendas/brainstorming-doesnt-work-try-this-technique-instead">Brainstorming Doesn't Work Try This Technique Instead</a></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fast Company - <a href="http://www.fastcompany.com/3015221/leadership-now/solving-brainstormings-loudmouth-problem">Solving Brainstorming's Loudmouth Problem</a></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fortune - <a href="http://fortune.com/2013/02/11/how-to-neutralize-a-meeting-tyrant/">How To Neutralize A Meeting Tyrant</a></span></li>
</ul>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-3645874046022861172014-07-13T19:28:00.000-07:002014-07-16T06:36:27.061-07:00UX: Death to Versioning! (aka. the Perpetual BETA program)<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-d5DIXSFOAi0/U8M8fWs85EI/AAAAAAAAA24/yXPesF0Pzqk/s1600/WeatherNetwork2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-d5DIXSFOAi0/U8M8fWs85EI/AAAAAAAAA24/yXPesF0Pzqk/s1600/WeatherNetwork2.png" height="93" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(from http://www.theweathernetwork.com/forecasts/precipitation/canada/ontario/toronto)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The other day I was viewing weather updates on <a href="http://www.theweathernetwork.com/">www.theweathernetwork.com </a>when I ran into a new feature "<b>Percip Start Stop</b>" for tracking rain by the hour. What surprised me was not the new feature but the above disclaimer. <i>BETA stage</i>. <i>Soliciting User Feeback</i>. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As a long-time <a href="http://gmail.com/">gmail.com</a> user (<i>back when you had to get a invite just to get an account!</i>) I'm used to being the QA department for companies. <b>Google </b>is known for being in "perpetual" <b>BETA</b>, as this Wharton K@W article: "<a href="http://knowledge.wharton.upenn.edu/article/is-google-stuck-in-perpetual-beta/">Is Google Stuck in ‘Perpetual Beta’?</a>" outlines. Ever try to figure out the exact "version" of <b>gmail </b>you're using?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However controlled <b>BETAs </b>help facilitate rapid deployment of new features. It's often a low-risk, high gain way of not waiting for a major release to see if there are new features users like and will use. For <b>UXers </b>this is a chance to update small changes without having to wait for major release (<i>but I don't suggest changing the <b>UX </b>too radically too regularly... that's a good way to annoy users</i>). </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"Back in the day" we used to wait patiently for new version, like <b>Windows 3.1, 95, 98, XP, Vista, Windows 7, Windows 8</b>, etc, we expected to have to pay more for the newest release to get new features. Many users didn't upgrade and that's why we now have the <b>Windows XP</b> EOL issue as outlined in this <b>Microsoft </b>support article: "<a href="http://windows.microsoft.com/en-CA/windows/end-support-help">Windows XP support has ended</a>". Yet I think he <i>Web </i>and <i>Mobile </i>revolutions have changed radically for the following reasons:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">#1 - <b>On a website you can generally *only* have access to the latest version.</b> A website generally has usually one version and this makes it easier to maintain. There is no install for a website, so changes are implicit and virtually immediate. When it's it's UP it's OUT! Very different from former native apps which changes only occurred when users installed an update.</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(For the record I think Gmail does usually have a linked to revert to the old theme or UI, at least for a little while.)</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">#2 - <b>Users are always running latest version. </b>Generally speaking users who buy mobile apps from <b>AppStore</b>/<b>Google Play Store </b>have free upgrades and do in fact upgrade often. Pretty much when the new <b>iOS </b>update is out within days everyone is upgrading. </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(After Heartbleed Bug and other vulnerabilities it seems like some apps update every few weeks now. I always get these notifications on my iPhone.)</i></span> </blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i> </i>#3 - <b>Users culturally embrace change.</b> For the most part users are very open to changing <b>UI</b>. Therefore, because there generally isn't a uproar or backlash, this has given license for companies to regularly re-vamp their apps and websites, almost as often then as they re-org.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(<b>UX Warning:</b> However I've encountered issues with older users who spent years
learning how to to use Hotmail.com, only to have one day all the button
changed on them and not know how to use the site anymore.)</i> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> #4 -<b>Cloud SaaS and pay-per-use</b>. Since companies like <b>SalesForce.com</b> have turned software into a lot like leasing cars. If you don't care to own it then were happy to give you the latest and greatest car every few years (<i>or in internet years, every few months</i>). </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> #5 - <b>Rapid pace of change.</b> It's likely cliche, but really the pace of change is so quick that without a steady pace of updates many of our websites and apps would be obsolete. Every so often I read a UX book with a screen capture of a website from 5-10 years ago and laugh how outdated the IxD is. </span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The only unfortunate part I see in perpetual <b>BETA </b>program is that sometimes I feel companies use this as license to release lesser tested software. In a true <b>BETA </b>I should be providing feedback on my experience, not submitting bug reports. +_+</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(In full disclosure, I work for <b>SAP </b>and we have a very strict release process and I don't think it's changing any time soon. For the curious, it's called I2M (Idea-to-Market) and PDF executive summary is available online:<a href="http://global.sap.com/corporate-en/our-company/quality-at-sap/pdf/sap-quality-executive-summary.pdf"> Product Quality at SAP</a>.)</span></i><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However even <b>SAP </b>is quickly becoming a cloud company (see <b>SAP</b> <a href="http://www.sap.com/corporate-en/about/investors/newsandreports/acquisitions/successfactors/overview/index.html">buying SuccessFactors for 3.4 Billion back in Dec 2012</a>). When you move to <b>SaaS</b>/on-line/<b>Cloud </b>offering, you are basically no longer owning the maintenance and upgrade of the platform. So when we upgrade the <b>Cloud</b>, we're doing it for everyone, and this allows us to roll-out these <b>BETAs </b>and hopefully provide things even quicker than ever!</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. For more jokes about <b>Gmail </b>spending so long in <b>BETA </b>you can read this blog: "<a href="http://gmailblog.blogspot.ca/2009/07/gmail-leaves-beta-launches-back-to-beta.html">Gmail leaves beta, launches "Back to Beta</a>" Labs feature" in which <b>Google </b>actually added a way to put back the <b>BETA </b>disclaimer. ;) Jokes.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-1vGmApvtQ9c/U7XrXeExYfI/AAAAAAAAA2k/K2HJ0mbMJWg/s1600/backinbeta.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://2.bp.blogspot.com/-1vGmApvtQ9c/U7XrXeExYfI/AAAAAAAAA2k/K2HJ0mbMJWg/s1600/backinbeta.png" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(from http://gmailblog.blogspot.ca/2009/07/gmail-leaves-beta-launches-back-to-beta.html)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Sadly when I tried it on my gmail today I couldn't find the setting. I guess that joke got old quickly. Likely when they started to charge companies for an "enterprise" version.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It also does not escape me that ironically I'm blogging this on <b>Blogger</b>/<b>Blogspot</b>, which is also another <b>Google </b>product. :)</span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-54670062593294484912014-05-14T12:07:00.001-07:002014-05-14T12:14:00.089-07:00Global Accessiblity Awareness Day May 15, 2014 (aka Let's talk about A11y...!)<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Thursday May 15th 2014 will be Global Accessibility Awareness Day!</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-PGEGHQ_snxA/U3Os1RLZKpI/AAAAAAAAA1Q/exf8pEhaBXE/s1600/GAAD-292x300.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Global Accessibility Awareness Day Logo" border="0" src="http://3.bp.blogspot.com/-PGEGHQ_snxA/U3Os1RLZKpI/AAAAAAAAA1Q/exf8pEhaBXE/s1600/GAAD-292x300.png" title="Global Accessibility Awareness Day" /></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So what is <b><a href="http://globalaccessibilityawarenessday.org/">GAAD</a></b>? From <b>GAAD </b>website:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Global Accessibility Awareness Day</b> is a community-driven effort whose goal is to dedicate one day to raising the profile of and introducing the topic of digital (web, software, mobile app/device etc.) accessibility and people with different disabilities to the broadest audience possible.</span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>*IF*</b> you're doing <b>#A11y</b> or your site/app/store/business is already <b>Accessible</b>, great; give yourself a pat on the back because you're already aware. If you're not, maybe spend some time thinking about <b>#A11y</b>? <i>(If you already are aware, consider the next step trying to make others aware too!)</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><br /></i></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To be honest, I ultimately think that <b>Accessible </b>Apps and Sites are just *better* designed and more usable in general. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I believe that the heart of inaccessibility is ignorance and how we <i>start</i> to fix that is through <b>Awareness</b>. The following infographic does a succinct job expressing the issue of Equality vs. Equity:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-mZUk4_ZtFU8/U3O3_jKmXbI/AAAAAAAAA1c/ZrxSmFQq9rk/s1600/Equity_Equality.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Equality vs. Equity: See descriptive text below..." border="0" src="http://2.bp.blogspot.com/-mZUk4_ZtFU8/U3O3_jKmXbI/AAAAAAAAA1c/ZrxSmFQq9rk/s1600/Equity_Equality.png" height="640" title="Equality vs. Equity" width="580" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(For those using Screen Readers, the left picture has 3 boys of varying heights trying to watch a baseball game, but the shortest boy is too short to see over the wall. On the right is a picture of 3 same boys, but they have various number of boxes to stand on to make them effectively the same height. The shortest boy has 2 boxes to stand on and can now see over the wall and enjoy the game. All the boys can now watch the game.)</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The text below the image is:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Equality = SAMENESS</b></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Equality is about SAMENESS</b>, it promotes fairness and justice by giving everyone the same thing. </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">BUT it can <b>only work IF everyone starts from the SAME place</b>, in this example equality only works if everyone is the same height.</span></blockquote>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Equity = FAIRNESS</b></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Equity is about FAIRNESS</b>, it's about making sure people get access to the same opportunities.</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Sometimes our differences and/or history, can create barriers to participation, so we must <b>FIRST ensure EQUITY</b> before we can enjoy equality.</span></blockquote>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(I have seen the infographic many times, but I got my copy from <a href="http://inclusiveactioneverydaylives.wordpress.com/2013/05/28/a-picture-speaks-a-thousand-words-4/">http://inclusiveactioneverydaylives.wordpress.com/2013/05/28/a-picture-speaks-a-thousand-words-4/</a>)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The other day I was at a site with "wheelchair" accessible washrooms. Or at least they were supposed to be <b>Accessible</b>. However the button to the open the door was on the inside of the bathroom only. When I observed a wheelchair user open the door, stick their arm inside and hit the button and then back-off and wait for door open I was a little shocked. Ingenious work-around solution, but hopefully unnecessary in the near future.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I realized <b>Accessibility </b>should not be viewed as a checkbox. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I'm hoping that <b>GAAD </b>and other events help promote the <b>Awareness </b>of <b>Accessibility</b>, so that we can then leverage <b>Empathy </b>to adequately execute <b>Accessibility</b>. <i>(Maybe a bit of user-testing might be useful as well, but I digress...)</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In this way I hope that we can fulfill all 4x of the principles below:</span><br />
<ol>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Dignity</b></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Independence</b></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Integration</b></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Equal Opportunity</b></span></li>
</ol>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Awareness</b>, then <b>Empathy </b>== Greater <b>Accessibility</b>.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. If you are interested, below is a presentation I did at Conestoga College at their #A11y/AODA <a href="http://bit.ly/1kLURVT">event</a> back on March 27, 2014:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.slideshare.net/waynepau/designing-with-empathy5">Designing With Empath Presentation</a></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-28486298086902472512014-04-18T21:47:00.000-07:002014-04-24T06:57:12.581-07:00Design Thinking: LEGO & DT (Not just for Kids!)<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><a href="http://2.bp.blogspot.com/-8DGnfw4XtFY/U1HcsGbvOrI/AAAAAAAAA04/ya3z1o8DUik/s1600/LEGO_DT_small.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Design Thinking built using LEGO" border="0" src="http://2.bp.blogspot.com/-8DGnfw4XtFY/U1HcsGbvOrI/AAAAAAAAA04/ya3z1o8DUik/s1600/LEGO_DT_small.JPG" height="176" title="Design Thinking in LEGO" width="400" /></a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">I *always* had an obsession with <b>LEGO </b>so please excuse me if this posting is a little bias. For years my relatives and family friends knew every X-mas and Birthday a fail-safe gift was <b>LEGO</b>.</span><br />
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">For me <b>LEGO </b>is a great fit for <b>Design Thinking</b> approach and development overall because:</span><br />
<ol>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>supports Rapid Prototyping</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>is Abstract</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>is Creative </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>is a Right Brain activity</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
<b>LEGO </b>is Constrained. </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
<b>LEGO </b>supports CI (Continuous Integration)</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
<b>LEGO </b>is Fun</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>supports A11y (Accessible)</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
<b>LEGO </b>is Reproducible.</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
<b>LEGO </b>supports i18n (Internationalization)</span></li>
</ol>
</div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Don't take my word about it. <b>Tim Brown</b> has a whole chapter (<b><i>Chapter 4 - Building to Think, or the power of prototyping</i></b>) in <a href="http://www.ideo.com/by-ideo/change-by-design">Change by Design</a>. To be honest, if you aren't building or prototyping something, you may not be doing <b>Design Thinking</b> effectively. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
1. LEGO </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">supports </span><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Rapid Prototyping</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>builds are generally fast. There is no waiting for things to dry, no ordering parts, no welding, etc. It's so fast that often it's better to start building than it is to design something on paper (or in a some CAD program) beforehand. Changes can be done on the fly without having to re-architect the whole build.</span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Lastly <b>LEGO </b>builds are generally transient and don't last forever. It's understood that they get taken apart and put back in the drawer for reuse later. Therefore builders are less attached to a specific prototype, a key component to good rapid prototyping. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<br />
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
2. LEGO is Abstract</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">One the best things about how abstract <b>LEGO </b>creations can be. People know it won't look exactly miniature real-life replica, like how <b>LEGO </b>mini figures all have the same head-shape and no knees! <i>(Actually the <b>Yoda </b>LEGO mini figure doesn't bend at the waist and is quite a bit shorter than other mini figures, but you get the picture...)</i></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Prototypes often have a low-fi feel and therefore invite user feedback which is core component of <b>Design Thinking</b>.</span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<br />
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
3. LEGO is Creative</span></h3>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">When MOC'ing (<b>M</b>y <b>O</b>wn <b>C</b>reation) <b>LEGO </b>you are<b> </b>really building something from your own imagination. Kids never just sort or sit and admire <b>LEGO </b>bricks. Everyone around a random pile of <b>LEGO </b>seems to consciously or sub</span><span style="font-family: Arial, Helvetica, sans-serif;">consciously</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">starts to build things. It's like doodling.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">This what I call the '<i>Reverse Entropy of <b>LEGO</b></i>' effect. Few <b>LEGO </b>fans can stand still and watch <b>LEGO </b>just sit there.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
4. LEGO is a Right Brain activity</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Without getting too technical, <b>LEGO </b>building is more a Right Brain process, like drawing vs. say writing. For those that traditionally favour Left Brain activities, <b>LEGO</b> building helps encourages Right Brain usage for a more Full Brain approach that can foster new ideas and ways of thinking .</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
5. LEGO is Constrained </span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Somewhat counter-intuitive, but for <b>Design Thinking</b> one great feature is that <b>LEGO </b>is constrained. While Desirability is the first pillar tackle, good <b>Design Thinking</b> designs optimize <i>Desirability</i>, <i>Viability </i>and <i>Feasibility</i>.</span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><a href="http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego/all"><b>LEGO</b> only has 6,800 unique pieces</a> (down from 12 ,000 a few years back) and for projects we are usually constrained even further to the pieces we have at hand. Working within these constraints helps us get familiar with this pillar of DT (</span><i style="font-family: Arial, Helvetica, sans-serif;">Feasibility</i><span style="font-family: Arial, Helvetica, sans-serif;">) and often fosters even more creativity!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<br />
<h3>
</h3>
</div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
6. LEGO supports for CI (Continuous Integration)</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Just like some software tools, <b>LEGO </b>supports backing-out recent changes and trying new things. You often don't have to destroy a whole build just to try out a small change. So unlike a painting or drawing this fosters continually updating, refining and trying new wacky ideas!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Parts can even be built separately and added together easily at the end. Integration with <b>LEGO </b>is always fairly easy, as generally all <b>LEGO </b>blocks fit with other <b>LEGO </b>blocks, it's a fully compatible system. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><i>(Also, as an Agile/SCRUM Master coach, you generally *always* have something to show. =) Even if it's a few block at the end of a sprint or iteration!)</i></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>FYI </b>- This happens to me *all-the-time* at home. I'm constantly tweaking and trying new ideas out even on old builds I have displayed. A great idea comes to mind and I'm never afraid to try it out because it often only takes seconds to reverse it!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
7. LEGO is Fun</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">The most common verb action for <b>LEGO </b>is 'play', even more than 'build', 'designing' or 'creating'. Maybe it's great childhood memories, but it's rare that you have to convince someone to 'play' with <b>LEGO</b>. When we use <b>LEGO </b>in <b>Design Thinking</b> workshops, I don't think I've ever heard anyone call it 'work'.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
8. LEGO supports A11y (Accessibility)</span></h3>
</div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>is Accessible. Anyone can play with <b>LEGO</b>. Most people are usually attracted to <b>LEGO</b>. I have a few sets on my desk at work and they are *always* a conversation starter. <b>LEGO </b>with it's <b>Duplo</b> lines is a toy that a person at any age can enjoy. While not everyone is a master-builder, almost anyone intuitively can start to put <b>LEGO </b>bricks together. You don't need years or weeks of intensive training and like drawing it seems every child is drawn to it.</span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<br />
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
9. LEGO is Reproducible</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">While MOC'ing (<b>M</b>y <b>O</b>wn <b>C</b>reation) is often tough, rebuilding an existing model is much more accessible. Unlike painting or drawing, it's quite easy to reproduce a <b>LEGO </b>creation, given the finished product.</span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Like an '3D Printing' process, it's possible to have an exact replica in your hands anywhere in the world almost immediately. Every replica is also exactly the same. </span></div>
<div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
<div>
<h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
10. LEGO supports i18n (Internationalization)</span></h3>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><b>LEGO </b>is international. It sells pretty much everywhere in the world and seems to be quite universal in it's appeal. Started in Denmark, it's still family owned and as of 2013 was the <a href="http://www.bbc.com/news/business-23968860">2nd largest toy </a>manufacturer (behind Mattel). Like IKEA, <b>LEGO </b>instructions have no words and meant to be understood in any market.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><a href="http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego/all">Germany is the #1 LEGO consumer</a>, followed by the US. On average <a href="http://www.bbc.com/news/business-23968860">everybody on the earth owns about 86 pieces bricks LEGO</a>. *Yikes*. I own a lot more than 86! ;)</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">So go, get your boss to order you some more <b>LEGO </b>for the office! Go ahead and dig out that <b>LEGO </b>bin and tell your spouse you're putting in some overtime!</span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Hope that helps, </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Wayne Pau </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">p.s. I've tried my best to use "<b>LEGO</b>" as the plural. For those *particular* enough to notice, the plural for <b>LEGO </b>is not legos. I believe it's supposed to be <b>'LEGO </b>bricks'. This is called out in the <a href="http://aboutus.lego.com/en-us/legal-notice/fair-play/">'Fair Play' guide on the LEGO site</a> in the section "Proper Use of the LEGO Trademark on a Web Site".</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Another site, <a href="http://www.brothers-brick.com/lego-glossary/">Brick Brothers in their glossary</a> has gone and said it's like 'sheep', which is both the singular and plural form as opposed to 'sheeps'. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">:) More than you wanted to know right?</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br /></span></div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-87491584077434596292014-03-24T19:13:00.000-07:002014-03-25T05:44:12.893-07:00How Google *Pwned* Samsung & HTC (aka Why Nexus is still #1)<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-BLSc8yEFFcM/UzDi15pNMyI/AAAAAAAAAzo/Sx5PObLy37c/s1600/google-nexus-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-BLSc8yEFFcM/UzDi15pNMyI/AAAAAAAAAzo/Sx5PObLy37c/s1600/google-nexus-logo.jpg" height="81" width="400" /></a></div>
<br />
<span style="background-color: rgba(255, 255, 255, 0); color: #222222; font-family: arial, sans-serif; font-size: 13px;">By now everyone has heard that <b>Google </b>has sold off <b>Motorola Mobility </b>and what a loss it was. I strongly disagreed with that and this Forbes <a href="http://www.forbes.com/sites/gordonkelly/2014/02/10/how-google-used-motorola-to-smack-down-samsung-twice/">article</a> says a lot of what I felt. <b>Google </b>needed <b>Motorola Mobility</b> for its strategy to <b>*pwn*</b> other vendors who greedily thought they could exert their unique brand of is '<i>enhancement</i>' further fragmenting <b>Android </b>is.</span><br />
<br />
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<div>
<ul>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>Google Nexus </b>5 #4, <b>LG G2</b> #9</span></li>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>HTC One</b> Google Ed. #2, <b>HTC One</b> #3</span></li>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>Samsung S4</b> Google Ed. #6, <b>Samsung S4</b> #7</span></li>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>Moto X</b> #5 (ahead of all ODM except HTC)</span></li>
</ul>
(As of Feb 2014 - Business Insider <a href="http://www.businessinsider.com/best-smartphones-2014-3">RANKED</a>)</div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);">You can see this with the latest <b>Android </b>device rankings. Every <b>Google Edition </b>of nearly every ODM device is better that the original (<b>HTC One</b> and <b>Samsung S4</b>) and the <b>Nexus 4/5</b> are way better that any <b>LG </b>offering, yet are also made by <b>LG</b>. Add to that the announcement that the new flagship <b>Samsung S5 </b>will be more <b>Nexus/Google</b> experience like, you can see that <b>Google </b>has exerted it's will over its android <b>ODM </b>(original device manufacturers). </span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);">I had always wondered why <b>Motorola </b>devices weren't more innovative. Sure questions on 'fair play' concerns from <b>Samsung, HTC, LG</b>, etc was a factor but I don't think it was the main driver. I *think* <b>Google</b> was trying to make a point on the RIGHT way for ODMs to add value to androids with minimal OS changes and subtle hardware tweaks. All this allows for more equivalency/democracy amongst <b>Android</b>, (think number portability in North America years ago and carriers) making it easier for consumers to switch between makers within the android ecosystem. </span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><b>Moto X</b> and <b>G</b> were like <b>Nexus </b>devices in disguise! This way <b>Google </b>could use <b>LG </b>as the nexus vendor for nexus 4 and 5 and basically get almost 4x <b>Nexus </b>phones (adding in the 2x <b>Moto </b>phones) in the last few years!</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);">I was always curious as to why <b>Google </b>didn't try to build off the initial success of the <b>Moto Xoom</b>, the first <b>Honeycomb </b>3.0 <b>Android </b>tablet. Both the <b>Moto X</b> and <b>G</b> are both Superphone format devics. If I had to guess the reason it would be either:</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<div>
<ul>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>'A'</b> - was happy with what it got from <b>ASUS </b>(why not? For the price the <b>Nexus 7</b> is pretty much the best 7" tablet out there!)</span></li>
<li><span style="background-color: rgba(255, 255, 255, 0);"><b>'B'</b> - thought that the larger market phone market (what <b>Google </b>calls "SuperPhones") fragmentation was more important to fix first.</span></li>
</ul>
</div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);">Likely a little of both <b>'A'</b> and <b>'B'</b>, but maybe more <b>'B'</b> as money is still in "Superphones" and not really tablets. The margins are much higher still for cellular devices vs. WiFi-only. (<i>See <a href="http://waynepau.blogspot.ca/2013/09/fun-topic-cellphone-economics-aka.html">Cellphone Economics</a> posting I had a while back</i>.)</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<span style="background-color: rgba(255, 255, 255, 0);">Don't believe me that ODMs don't want to make it easy to move to another <b>Android </b>phone manufacturer? See the photo below. <b>Samumg </b>and <b>HTC </b>intentionally make thier back button on different sides of the phone.</span><br />
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-lKli3seK4o0/UzDhKoMoh8I/AAAAAAAAAzU/67nPu3rRQlc/s1600/S4_backbutton.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-lKli3seK4o0/UzDhKoMoh8I/AAAAAAAAAzU/67nPu3rRQlc/s1600/S4_backbutton.jpg" height="131" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(S4 back button RIGHT from http://www.androidbeat.com/2013/05/review-samsung-galaxy-s4/)</td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-EIXbMBAMLJU/UzDhj2LO4QI/AAAAAAAAAzc/Y-IkzcDofjc/s1600/htcONE_back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-EIXbMBAMLJU/UzDhj2LO4QI/AAAAAAAAAzc/Y-IkzcDofjc/s1600/htcONE_back.jpg" height="152" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(HTC ONE back button LEFT from http://androidandme.com/2013/10/news/t-mobile-htc-one-android-4-3-update-rollout-commences/)</td></tr>
</tbody></table>
<span style="background-color: rgba(255, 255, 255, 0);">Notice that the back buttons are intentional opposite. Compound that with two very different icons, one with a curved back arrow (<b>Samsung</b> <b>S4</b>) and another more like a square bracket (<b>HTC ONE</b>). Keen observers will also note that <b>HTC ONE</b> has no 'middle' button. Menus are all done by Context Action Bars (<i>as suggested by <b>Google</b> <b>Android Dev </b>site a few years back</i>). The Home Button on <b>S4 </b>is really the middle non-labelled button, yet again different from <b>HTC </b>and others.</span><br />
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span>
<span style="background-color: rgba(255, 255, 255, 0);">I wish <b>Google </b>could have made this a 'Hardware' standard too. Not a problem with <b>Apple's iPhone 5s </b>vs. <b>5c</b>!<i> *Apple fan-boys cheer*</i> Both because there is no back button (and no labels on iPhone5s) and that there is only 1x hardware manufacturer. </span><br />
<br />
<br />
<div>
<span style="background-color: rgba(255, 255, 255, 0);">Hope that helps,</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);">Wayne Pau</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span></div>
<span style="background-color: rgba(255, 255, 255, 0);">P. s. <b>Nokia </b>and <b>Motorola </b>used to do this too with pick-up and hang ups buttons which was worse! It totally annoys 1st time users who muscle memory jets them to go back a screen, only to have app close and go to the homescreen.</span></div>
<div>
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span>
<span style="background-color: rgba(255, 255, 255, 0);">*** UPDATE *** Looks like <b>Lenovo</b> is also going the patent route, buying a number of patents from <b>UP</b>. Read more <a href="http://www.pcmag.com/article2/0,2817,2455284,00.asp">here</a>. So you can clearly see that <b>Google </b>by keeping the patents from <b>Motorola Mobility </b>clearly knew what they were doing!</span></div>
<div>
<br /></div>
</div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-12787550015952958992014-02-12T07:08:00.000-08:002014-03-30T20:48:28.056-07:00UX: Don't Make Me Think Revisited (aka 3rd Edition)<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="http://4.bp.blogspot.com/-ODWfmqLZ8B8/UuH7MBfyJQI/AAAAAAAAAxw/8XeIMy_Bw1I/s1600/DontMakeMeThink3ed_small.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ODWfmqLZ8B8/UuH7MBfyJQI/AAAAAAAAAxw/8XeIMy_Bw1I/s1600/DontMakeMeThink3ed_small.JPG" height="265" width="400" /></a></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
When I came into the office in January I realized that Santa (aka<a href="http://www.sensible.com/"> Steve Krug</a>) via Amazon had left me a belated X-mas gift via mail! </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
If you are in UX and haven't read this book (in any edition), I can't over emphasize how important this book is. Steve is great at making complex things seem "common sense" and his super reasonable, laid back, humourous approach can warm even the grumpiest usability Grinch.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The "</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>revisited</b></i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">" (or "reloaded" for Matrix fans..) part also includes a whole new chapter on Mobility (Chapter 10, titled "</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Mobile: it's not just a city in Alabama anymore</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"). Really this chapter will take you 20 minutes to read but it could change your life, </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I mean app</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. It might be worth it to just to buy the book only to read this </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">new</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> chapter! It's 21 pages of very, very relevant material for anyone doing mobile development.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">For something more <i>"fun"</i>, have a look @ Steve's Blog on how he played with the covers before settling on the current design.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-gsfZJE-ahXk/UvuJNKu07RI/AAAAAAAAAyk/fSjd7S0xQqE/s1600/Cover-prototyping_thumb.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://1.bp.blogspot.com/-gsfZJE-ahXk/UvuJNKu07RI/AAAAAAAAAyk/fSjd7S0xQqE/s1600/Cover-prototyping_thumb.jpg" height="312" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(<a href="http://someslightlyirregular.com/category/usability/">http://someslightlyirregular.com/category/usability/</a>)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">=) Then... for even more fun do a quick search in Amazon of the book to see what other covers exists! It took me a bit to identify the 1st edition cover being so <i>vastly</i> different from 2nd edition, but I did find one in German with a neat look (<i>Das intuitive Web!</i>). So from 1st to 2nd edition, not much changed, but Steve and the published definitely made some whole-sale changes for 3rd edition. I personally think it looks great.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-z717VTejUrM/UvuMK28K-PI/AAAAAAAAAyw/i2mJtT2BJ40/s1600/DontMakeMeThinkVersions.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://1.bp.blogspot.com/-z717VTejUrM/UvuMK28K-PI/AAAAAAAAAyw/i2mJtT2BJ40/s1600/DontMakeMeThinkVersions.jpg" height="123" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(Amazon Web Search <a href="http://www.amazon.ca/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=don%27t%20make%20me%20think%20web%20usability">URL</a>)</span></td></tr>
</tbody></table>
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">With a gun pointed at my head, (</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ignoring that I consider Steve a friend</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">) and told I could only get my team-mates and stakeholders to read just <u>one</u> book, this would be </span><u style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>that</i></u><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> book. It totally puts UX concepts into things the "everyday" person can understand. The examples (</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">updated in 3rd edition</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">) are incredible helpful and the humour makes it easy to get though the book in single day or sitting (<i>although you might want to spread it out to let it sink it more or just constantly keep using as a reference</i>).</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
Wayne Pau</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
p.s. In full disclosure, I admire Steve's knowledge and expertise in usability and even more importantly I really like him as a human being. He was generous enough to add me to acknowledgements page (yes I'm <i><u>that</u></i><b> </b>Wayne Pau) but really my contributions and insights (<i>if any</i>) in the Mobility Section (Chapter 10) were very tiny. He's just that nice of guy! Thanks Steve...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-34492665262330030492014-01-21T08:33:00.002-08:002014-02-12T07:17:02.356-08:00Fun Topic: Apple vs. Samsung (Fine Dining vs. Mega Buffet)<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">*Sorry for the gap in posts. Being in Toronto, Canada we've been through Ice-Storms, Polar Vortex and Power Outages! Hopefully we'll get this back on track again in 2014... thanks for your patience.*</span></i><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Wi8EGC40Z6s/Ut6XLrLPdiI/AAAAAAAAAxc/j6hACzC0RCo/s1600/Samsung_vs_Apple.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://3.bp.blogspot.com/-Wi8EGC40Z6s/Ut6XLrLPdiI/AAAAAAAAAxc/j6hACzC0RCo/s1600/Samsung_vs_Apple.png" height="172" width="400" /></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There is no getting around that <b>Samsung </b>and <b>Apple </b>are two very different companies. They are headquartered in two different continents, have two very different corporate histories and basically seem to go about business in polar opposite ways. <b>Apple </b>does everything, including write the OS and design the perfect matching hardware. <b>Samsung </b>uses (non-exclusively) a 3rd party (<b>Google</b>) to write the core OS (<b>Android</b>) and focuses on adding on the basic OS with value-adds aligned with in-house designed hardware. <b>Apple </b>only supports <b>iOS</b> devices, yet <b>Samsung </b>makes more than just <b>Android</b> phones, hedging their bets with <a href="http://waynepau.blogspot.ca/2013/07/fun-topic-heard-of-samsung-wave-or.html">Windows Phone, Bada and Tizen phones</a>. <b>Apple </b>is concerned with the end-product, where as <b>Samsung </b><u>also</u> sells it components to other companies (even at one point to ironically <b>Apple</b> possibly for shortfall of <a href="http://www.macrumors.com/2013/11/01/apple-turning-to-samsung-as-low-display-yields-for-retina-ipad-mini-continue/">retina displays</a> for new <b>iPad Mini </b>Retina).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However today I want to look at one specific difference in basic philosophies between the companies. In <b>Apple </b>we have a '<i>brand-name</i>' synonymous with design, and like a fine dinning establishment believe they know what consumers want and have no problems telling customers what that is. It's the "chic" resturant with only one or two daily specials. Where <b>Samsung </b>seems to be the more accommodating endless buffet whose goal is to have something that will please anyone.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you look <a href="http://en.wikipedia.org/wiki/Samsung_Galaxy">here</a>, it lists no less than 23 models of phones that <b>Samsung </b>has released in 2013. For <b>Samsung</b>, it seems they would be embarrassed if you asked for a phone format combination that they didn't already produce. The older <b>Galaxy Y Pro Dous</b> was the smallest display at <b>2.6"</b> and new <b>Galaxy Mega 6.3</b> is currently the largest at <b>6.3"</b><i> (phone-format device that is not a true phone, but tablet like Tab 7" and 10")</i>, more than DOUBLE the size!</span><br />
<ul>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S5</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Win Pro</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S Duos 2</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Express 2</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Round</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Ace 3</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Note 3</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S4 Mini</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S4 Active</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S4 Zoom</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Pocket Neo</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Star</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Core</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Y Plus</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Win</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Mega</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Fame</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S4</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Xcover 2</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Young</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Grand</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy S II Plus</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Samsung Galaxy Pocket Plus</span></li>
</ul>
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(From http://en.wikipedia.org/wiki/Samsung_Galax)</span></i><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-M3Yj9csGa8g/UthR7dkYrUI/AAAAAAAAAw8/m0WL2pAzoWc/s1600/Samsung-Galaxy-Y-Pro-DUOS-Review-Comparison2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://1.bp.blogspot.com/-M3Yj9csGa8g/UthR7dkYrUI/AAAAAAAAAw8/m0WL2pAzoWc/s1600/Samsung-Galaxy-Y-Pro-DUOS-Review-Comparison2.jpg" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(Samsung Galaxy Y Pro Duos - image from <a href="http://www.phonearena.com/reviews/Samsung-Galaxy-Y-Pro-Duos-Review_id3094">here</a>)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-eM8gyRe3SJ4/UthTAta4cLI/AAAAAAAAAxE/reTUWf0NC2g/s1600/MegaII2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://4.bp.blogspot.com/-eM8gyRe3SJ4/UthTAta4cLI/AAAAAAAAAxE/reTUWf0NC2g/s1600/MegaII2.png" height="320" width="167" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(Samsung Galaxy Mega - image from <a href="http://vr-zone.com/articles/bigger-vs-better-samsung-galaxy-mega-6-3-and-galaxy-s4/19697.html">here</a>)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Apple </b>on the other hand released 2x models in 2013, doubling the previous year's models with the 5s and 5c. Besides the *slight* <a href="http://waynepau.blogspot.ca/2013/10/fun-topic-cellphone-economics-part-3-no.html">pricing difference</a> and visual colour offering, there really isn't that much difference between the available <a href="http://www.apple.com/ca/iphone/">iPhones</a>. Even <b>Apple</b>'s own <a href="http://www.apple.com/ca/iphone/compare/">site</a> points this out. The 5c has older A6 chip which isn't 64-bit, but many users would be hard-pressed to know the difference at this time between 64 vs. 32-bit <b>iPhones <i>(at this time... who knows about it in the near/short-term future... with apps and api in the feature that better take advantage of this... it may be more noticeable)</i></b>. Both phones use lighting connector, 720 video recording, 1080 HD display, 1136-by-640 resolution</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">and 326 ppi.</span><br />
<ul>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">iPhone 5c</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">iPhone 5s</span></li>
</ul>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-rsTiehaZIiQ/UthTjRGNNyI/AAAAAAAAAxM/DNSu4hvKdi0/s1600/iphone_5s_iphone_5c_iphone_4s_apple_products_16x92.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://2.bp.blogspot.com/-rsTiehaZIiQ/UthTjRGNNyI/AAAAAAAAAxM/DNSu4hvKdi0/s1600/iphone_5s_iphone_5c_iphone_4s_apple_products_16x92.jpg" height="162" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(iPhone 5s & iPhone 5c - images from <a href="http://www.imore.com/iphone-5s-vs-iphone-5c-vs-iphone-4s-which-iphone-should-you-get">here</a>)</span></td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">From a developer point of view, I find it hard to manage with the <b>Samsung </b>philosophy. There are so many disparate models with differing physical differences like screen sizes, resolutions, but also software & O/S level difference like <b>Android </b>O/S version and Premium Suite & security enhancement support like <b>KNOX </b>and <b>SAFE</b>. Having an app work perfectly on one <b>Samsung Galaxy</b> device does not ensure portability to another <b>Samsung Galaxy </b>device. Compound that with the issue that many models are region specific, it becomes a nightmare to support all but the most popular permutations.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">From a consumer point of view, I find it hard to imagine how <b>Samsung </b>is able to make any "economy of scale" saving with so many different models of products. Shipping 3 or 4 models a year can be daunting for any company, but <u>23 models</u>?!? For me I already get confused which are "budget" models or "premium" models. "S" and "Note" vs. the cheaper "Y" and "M" devices.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However it's hard to argue with <b>Samsung</b>'s relative success. Compared to all other <b>Android </b>device manufacturers, they are the <b>Apple </b>of the <b>Android </b>world. For example, in 2 months, the new <b>Galaxy</b> <b>Note </b>sold <a href="http://thenextweb.com/asia/2013/12/10/samsung-has-shipped-10-million-galaxy-note-3-devices-since-its-launch-2-months-ago/#!pSffA">10 million units</a>.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So bottom line? I hope I don't get into trouble for saying this, but it seems like <b>Samsung </b>is taking the safe-bet. It's spreading it's investment and ensuring that no device format is missed and basically offering the proverbial "<b>Chinese Menu</b>". So as a 'developer', I feel like the innovation is going to come from <b>Apple </b>and <b>Samsung </b>will always be playing catch-up. Realistically it seems like there are more <i>Chinese Buffets</i> than <i>Michelin Star Restaurants</i>.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Therefore, it might make sense for companies to develop for the less varied, but more refined <b>iPhone </b>and then attempt to move to support the massive offering from <b>Samsung Galaxy</b>/<b>Android</b><i>. Do you think <b>Samsung </b>took that into consideration when coming up with their product offering?</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com1tag:blogger.com,1999:blog-3730561619587284442.post-32020117969666802362013-12-02T17:38:00.000-08:002013-12-04T20:44:23.970-08:00Design Thinking: User Needs vs. User Wants (What I love about my Aeron Chair...)<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you haven't sat on one of these chairs, I'd highly recommend it <i>(you can always just go to your Local Herman Miller Show-case if your work or friends don't already own one)</i>. As a user it's pretty much the perfect chair. I don't think I've sat in a more comfortable chair (when fully configured properly), especially with the optional lumbar support at the back. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(Not all companies are willing to invest in their employees, but it's definitely a luxury I've totally enjoy at my office.)</i></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-fDKP8UAISrs/UpjEMkZI61I/AAAAAAAAAwc/1L6n32TptzU/s1600/Aeron_Chair.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-fDKP8UAISrs/UpjEMkZI61I/AAAAAAAAAwc/1L6n32TptzU/s1600/Aeron_Chair.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(My actual chair - a 10+ year old model)</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<a href="http://www.hermanmiller.com/" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Herman Miller</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> has always been knowing for their high-end furniture, but when they invented the Aeron, it was a game-changer. I remember being in a fancy dot.com start-up and getting these chairs! It was all the rage, but it was a chair that cost many times more than it's traditional alternatives. (<i>Today's </i></span><a href="http://store.hermanmiller.com/Products/Aeron-Chair" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>Black-Friday</i></a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i> sale @ HM had it at $577.15 from $679.00, but I distinctly remember it being closer to $1000 earlier on.</i>)</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is what the HM sites says in it's description:</span></div>
<div class="separator" style="clear: both;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>The Work Chair Redefined</b></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>Aeron changed the way everyone thought about office chairs—from its revolutionary look to its advanced ergonomics to the fact that it's 94 percent recyclable.</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>Instantly adaptable to all the motions you go through every day while seated, Aeron provides healthy comfort and balanced body support. Its innovative suspension and easy-to-use adjustment controls let the chair move effortlessly as your body moves.</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(<a href="http://store.hermanmiller.com/Products/Aeron-Chair">http://store.hermanmiller.com/Products/Aeron-Chair</a>)</span></blockquote>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you haven't already, I encourage you to look at the Design Story feature @ the HM site. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://s7d5.scene7.com/is/image/HermanMiller/features_design_story_aeron_work_chair_1?hei=529&wid=421&fmt=jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="320" src="http://s7d5.scene7.com/is/image/HermanMiller/features_design_story_aeron_work_chair_1?hei=529&wid=421&fmt=jpg" width="254" /></span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(Prototype - http://store.hermanmiller.com/Products/Aeron-Chair#story)</span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(Above is a great example of a low-fi model. In the video, </i></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Stumpf</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>talks about another prototype as "just ugly". A topic for another day, but prototypes are great! Sketches are great! Look at how many were created during the Aeron design! Think about the <a href="http://waynepau.blogspot.ca/2013/11/design-thinking-quantity-vs-quality-aka.html">50lbs of clay</a> from the last blog.)</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">From the web site there are many quotes, but these are a brief splattering of the most "telling" ones:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><br /></i></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"They threw out all preconceived notions of what a work chair should look like."</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"Function Is Form"</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"We wanted a totally new kind of chair.</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"I want to sit on this really bad."</i></span></blockquote>
<br />
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The chair we are looking at today, the first Aeron, over 20 years old (designed in 1992) was a disruptive innovative change. The chair won so many awards and it's crowning achievement is that it's part of the MoMA permanent <a href="http://www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A7392&page_number=1&template_id=1&sort_order=1">collection</a>. Yet how could a chair so beloved today actually almost not make it to market?</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you've read Malcolm Gladwell's <a href="http://www.amazon.ca/gp/product/0316172324/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=0316172324&link_code=as3&tag=thingonmymind-20">Blink</a>, it tells of the chair didn't do well.</span></div>
<div class="separator" style="clear: both;">
</div>
<ul>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">4.5/10 for <b>Comfort </b>Scale</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">2-3/10 for <b>Aesthetics </b>Scale</span></li>
</ul>
<br />
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It actually didn't even meet min. score (7.5) that <b>Herman Miller </b>internally puts on Test Group ratings before product release. It was actually called "<i>The Chair of Death</i>" by in the 1st group. Yet luckily <b>Max Depree</b> the Chairman and CEO of<b> Herman Miller</b> at the time had the foresight to ship it regardless. This is his explanation:</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>“We are a <b><u>research-driven</u></b> product company. We are not a <b><u>market-driven</u></b> company. It means that we intend, through the honest examination of our environment and our work and our problems, to meet the unmet <u>needs</u> of our users with problem-solving <u>design </u>and <u>development</u>”</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">- <b>Max Depree</b> (Chairman and CEO of Herman Miller, Inc)</span></blockquote>
</div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Notice that <b>Depree </b>clearly understood the role and limitation of Market Driven data. He had the courage to forge forward and now the chair he oversaw is now in the <b>MoMA</b>. Yet that wasn't blind-faith, it was because he knew his guys *knew* users. The product was <u>too</u> <i>disruptive </i>to get an accurate Market Target Group rating.</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">*****</span></div>
<div>
<br /></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So why did I write this post? Was it simply just because I wanted to talk about the amazing chair that I've sat on for far, far too long? No. I believe that today far too many people looking at <b>Design Thinking</b> confuse interviewing <b>Users </b>for their <b>Insights </b>with asking consumers their <b>Opinions</b>. In<b> Design Thinking</b>, especially at the <b>Empathy </b>stage, I would never give a survey on a final product and ask them to rate from 1 to 10 what they thought of <i>Comfort</i>, <i>Aesthetics</i>, <i>Usability</i> and then using some fancy math to determine how to optimize those parameters.</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It sounds cliche but simply Users don't <b><u>know </u></b>what they <b><u>want</u></b>. As <b>Design Thinkers</b> if we get "<i>Lazy</i>" and try to get end-users to design products, we will never get Disruptive Innovation. At best all we can is slightly better, incremental development (ie a prettier iPhone, etc). At worse we get something totally unusable, like the <a href="http://onscreencars.com/tv/the-homer-the-car-built-for-homer/">Car built for Homer</a>.</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://onscreencars.com/wp-content/uploads/2010/01/the-homer.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="156" src="http://onscreencars.com/wp-content/uploads/2010/01/the-homer.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(<a href="http://onscreencars.com/tv/the-homer-the-car-built-for-homer/">http://onscreencars.com/tv/the-homer-the-car-built-for-homer/</a>)</td></tr>
</tbody></table>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"A camel looks like a horse that was planned by a committee"</i> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">- <a href="http://en.wikiquote.org/wiki/Alec_Issigonis"><b>Sir Alec Issigonis</b></a></span></blockquote>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Users are great at being Users, but usually are very poor Designers. That's why even in Usability Testing we *<b>never</b>* ask questions which lead a user to offer an alternative design. Questions like: "Oh, so you don't like that button? How would you like to see the button?", rather we're about the why: "Oh, so what makes that button difficult to use/hard-to-find/etc?".</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So what are Users good for? Why are they <u><b>SO</b></u> vital to <b>Design Thinking</b>? They are <i>vital </i>because:</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"It's the <b>user's </b>most primal <b><u>needs</u> </b>that drive our <u style="font-weight: bold;">insights</u> which are the basis for our <b><u>designs.</u>"</b></span></blockquote>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large; font-weight: bold; text-align: center;"> User Need ==> Insights ==> Design Ideas</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Users don't mean to, but often they aren't trained to separate '<i>actions</i>' from '<i>intents</i>', '<i>opinions and prejudices'</i> from '<i>feelings </i>and <i>raw emotion</i>'. When we do <b>Design Thinking</b> practically in<b> </b>our teams, we often are asking each other what is the "raw" feeling there, what is the underlying motivation. (<i>Think:</i> Toyota/Kaizen's 5 Why type of <a href="http://www.toyota-forklifts.co.uk/EN/company/Toyota-Production-System/Kaizen/Pages/default.aspx?tabname=5%20whys">approach</a>).</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As <b>Malcolm Gladwell </b>put it in <b>Blink</b>:</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>“The participants in the early experiments weren't telling the testers <u>how they really felt</u>; they were telling them how they were <u>prejudiced </u>against something so <u>different </u>from their experience.”</i></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">- <b>Malcom Gladwell</b> (Blink - 2005) </span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>
<br />
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you haven't done so already, I suggest looking at my previous blog on <a href="http://waynepau.blogspot.ca/2013/11/design-thinking-levels-of-insights-paus.html">Levels of Insight</a>. As we move up the hierarchy we need to become more and more empathetic, it's <u>not</u> up to the user, but the <b>Design Thinker</b> to be properly trained and educated in how to extract those insights. We need to asking the right questions and tune-out the noise.</span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>
<br />
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To become a great Designer I believe you need to ensure that you are not falling in the trap of being caught up with lower insights, fraught with prejudice and fear, but are mining the more deep-seated core "<b>needs</b>" which will drive those monumental "<b>insights</b>". To be honest it's hard work...</span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span></div>
<div>
<b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: center;"><span style="font-size: large;"><br /></span></b></div>
<div>
<b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: center;"><span style="font-size: large;"> User Interviews != Market Research Panels</span></b></div>
<div>
<br /></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you want to "do" <b>Design Thinking </b>correctly, spend the time upfront with doing single <b>User Interviews</b> that will drive your <b>Empathy </b>stage. Use those interviews to drive your ultimate single <i>Character Composite</i> and then create your <b>Point-of-View</b> and <b>How-Might-We</b> statements in your <b>Define </b>stage.</span></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<div class="separator" style="clear: both;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To end off off, if you also haven't seen the <a href="http://store.hermanmiller.com/Products/Aeron-Chair">video </a>from the late <b>Bill Stumpf</b> from the Herman Miller sit, it's just great. His best quote is:</span></div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"<i>I enjoy myself.. and I do it through Design</i>" - </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Bill Stumpf</b> (1936-2006)</span></blockquote>
<div class="separator" style="clear: both;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(Not surprisingly the video doesn't mention any of the difficulties that <b>Malcolm Gladwell</b> outlined in <b>Blink</b>. It almost makes you think that users loved it on the 1st try! However we know that wasn't really the case. However history and the 'real' market have definitely vindicated <b>Bill Stumpf,</b> <b>Donald Chadwick</b> and <b>Max Depree</b>.)</i></span></div>
<div class="separator" style="clear: both;">
<br /></div>
<div class="separator" style="clear: both;">
<br /></div>
<div class="separator" style="clear: both;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Let's get to "<b>WOW</b>". </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hope that helps...</span></div>
</div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. Besides reading, <b>Blink </b>and looking at the <b>HM </b>site, another great article on Aeron is on <b>Barkham Office Furniture </b>website here:</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.barkhamofficefurniture.co.uk/blog/why-we-love-herman-miller-aeron-chairs-585/">http://www.barkhamofficefurniture.co.uk/blog/why-we-love-herman-miller-aeron-chairs-585/</a></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<br />waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com3tag:blogger.com,1999:blog-3730561619587284442.post-18322796205794098542013-11-18T06:56:00.000-08:002013-11-18T07:31:09.631-08:00Design Thinking: Quantity vs. Quality (aka Getting to 50lbs of Clay...)<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/thumb/6/67/Potter_at_work,_Jaura,_India.jpg/349px-Potter_at_work,_Jaura,_India.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/67/Potter_at_work,_Jaura,_India.jpg/349px-Potter_at_work,_Jaura,_India.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(From <a href="http://en.wikipedia.org/wiki/Pottery">Wikipedia</a>)</td></tr>
</tbody></table>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It's not a new story, but when talking about <b>Quantity </b>vs. <b>Quality</b> there are definitely some misconceptions. However one parable often told about this is about a Ceramics Class. It's actually reproduced in the book <a href="http://www.amazon.ca/gp/product/0961454733/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=0961454733&link_code=as3&tag=thingonmymind-20">Art & Fear</a>, which I got from <a href="http://www.lifeclever.com/what-50-pounds-of-clay-can-teach-you-about-design/">LifeClever </a>blog entry:</span><br />
<blockquote class="tr_bq">
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.</span></i></blockquote>
<blockquote class="tr_bq">
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pound of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot”albeit a perfect one”to get an “A”.</span></i></blockquote>
<blockquote class="tr_bq">
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Well, came grading time and a curious fact emerged: the works of <b>highest quality</b> were all produced by the group being graded for <b>quantity</b>. It seems that while the <b>“quantity”</b> group was busily churning out piles of work ”and <u>learning from their mistakes</u>” the <b>“quality”</b> group had sat theorizing about perfection, and in the end had <u>little more to show for their efforts than grandiose theories and a pile of dead clay</u>.</span></i></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I feel almost like <b>Nissim Nicholas Taleb</b> (author of <a href="http://www.amazon.ca/gp/product/081297381X/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=081297381X&link_code=as3&tag=thingonmymind-20">The Black Swan</a>) when I point out that there is often this fallacy that its much more efficient if we must focus on <b>Quality </b>and that it's mutually exclusive from focusing instead on <b>Quantity</b>. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In fact as counter-intuitive as it might sound, the opposite is actually true. I have seen the empirical evidence of this and this is why so many of today's ideologies <i>(<b>Agile</b>, <b>SCRUM</b>, <b>Design Thinking</b>) </i>all are set-up to constantly iterate, evolve and improve. <i>(If you want proof of how this works look at the Intel example in <b>Jim Collins</b>' <a href="http://www.amazon.ca/gp/product/0062120999/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=0062120999&link_code=as3&tag=thingonmymind-20">Great By Choice</a>. Continued innovation is a staple of long-term success.)</i> </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Mathematically this should make sense, but this isn't the point I'm talking about. The "<a href="http://en.wikipedia.org/wiki/Infinite_monkey_theorem">Infinite Monkey Theorem</a>" states that a monkey given enough time at a typewriter could reproduce all the works of Shakespeare. However I'm not advocating randomly trying things and by shear volume making the next great product. I'm certainly not advocating getting more <i>monkeys </i>and more and <i>typewriters</i>! <b>Design Thinking</b> eliminates the need for this type of luck-based brutal force type of approach. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However, what I feel is understated today is the 'amount of quantity that' people should suspect a project needs before it's 'mature'. <b>Bill Buxton</b> in <a href="http://www.amazon.ca/gp/product/B005NZ5K3E/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=B005NZ5K3E&link_code=as3&tag=thingonmymind-20">Sketching User Experiences</a> suggests that good 'sketchers' may come up with <u>40+</u> sketches a day! A good <b>Design Thinking </b>project has multiple iterations, often starting with very quick, low-cost, low-fi prototypes and expanding to more elaborate, hi-fi prototypes when the team is more confident on what the users wants.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It's important to note that these prototypes go through iterations. Things changes, new ideas are introduced, but overall each successive prototype is built upon the previous version. Each one (<i>generally - there are some lulls and backtracking...</i>) becomes better than it's predecessor. So back to the Ceramics example, even more importantly if we were to line up all the pots by chronological order, we'd clearly see the progression of skill and mastery.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is why <b>Design Thinking</b> is tightly coupled with building prototypes and more accurately sometimes called "<b><i>Design Doing</i></b>". Often times <b>Design Thinking</b> teams are crippled at a decision point and as <b>Design Thinking Coaches</b> we're encouraged to help them push through it by being decisive and often taking a risk. The reason for this is because we don't want teams stuck or bogged down by indecision. We'd rather a team make a choice, prototype it and the most importantly *test* it out on users. (<i>At that point it often much quicker than just trying to guess what the user would like better...</i>)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is what I believe was equivalent to the "<b>Quality</b>" ceramics group was doing:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>...the “quality” group had <u>sat theorizing about perfection</u>, and in the end had <u>little more </u></i><i><u>to show for their efforts</u> than grandiose theories and a pile of dead clay</i></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Show me a team that has a large graveyard of prototypes and sketches and I can almost guarantee they are being productive. What <b>Design Thinking</b> is not is simply a framework for brainstorm and evaluating ideas. It's an overall systematic approach of being in user insights that drive an iterative, feedback based approach to improve dramatically the odds of creating user-driven products.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Being of Asian decent, I can't resist the opportunity to use this famous quote:</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-CpQutuZgE6o/UoWjjrW3bfI/AAAAAAAAAwI/cwMn6sAvOgA/s1600/Confucius.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="http://2.bp.blogspot.com/-CpQutuZgE6o/UoWjjrW3bfI/AAAAAAAAAwI/cwMn6sAvOgA/s400/Confucius.png" width="400" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"I hear and I forget. I see and I remember. I do and I understand."</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">- </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Confucius</b></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Even 2500 years ago, we knew that doing was more important that just listening and observing. As <i>sacrilegious </i>as it sounds, I'd almost modify this to read:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"I hear and I forget. I see and I remember. I do and I understand...</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>...I then keep doing over and <b>over</b> <b>and over </b>again and I get <b>BETTER</b>."</i></span> </blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">- </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Confucius + Wayne</b></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(If you've ever seen small Chinese children learn to write their first 5,000 Chinese characters, you'll understand what I mean!)</i></span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Still don't believe why quantity focus triumphs just quality focus? This is why rule #2 for <a href="https://dschool.stanford.edu/blog/2009/10/12/rules-for-brainstorming/">Brainstorming </a>from Stanford <a href="http://dschool.stanford.edu/">d.school</a> is:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"#2 - Go for volume. Getting to 100 ideas is better than 10, no matter what you initially think about the “quality”. Try setting a goal for the number of ideas you’ll get to in a certain amount of time to provide some stoke."</i></span></blockquote>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So I guess my main question to you if you're doing design thinking is <i>"How many ideas and prototypes have you been through lately?"</i> Are you getting <b>Quality </b>via <b>Quantity </b>from your <b>Design</b> <b>Thinking </b>team?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">One of the most famous quotes about volume is likely this one by Thomas Edison</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"I didn't fail. I just found 2,000 ways not to make a lightbulb; I only needed to find one way to make it work."</i> - </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><a href="http://www.posterenvy.com/servlet/the-1720/Thomas-Edison--dsh--I/Detail">Thomas Edison</a></b></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">However, I see the # of attempts anywhere between 2,000 to 10,00, but I think it's more likely 6,00-ish, according this quote from <a href="http://www.fi.edu/learn/sci-tech/edison-lightbulb/edison-lightbulb.php?cts=electricity">Franklin Institute</a>:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"Before I got through," he recalled, "I tested no fewer than 6,000 vegetable growths, and ransacked the world for the most suitable filament material." - </i></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Thomas Edison</b></span></blockquote>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Reached your 50lbs yet? (.. be it <b>200x </b>post-it ideas, <b>30x </b>user interviews, <b>20x </b>prototypes, <b>10x </b>iterations, etc) Ensure you're setting a worthy <b>Quantity </b>goal constantly with your <b>Design Thinking</b> initiatives!</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. Just remember you still have to put in the time and that means actions. Just remember <b>Malcolm Gladwell</b> <a href="http://www.newyorker.com/online/blogs/sportingscene/2013/08/psychology-ten-thousand-hour-rule-complexity.html">10,000 hrs theory</a> (also clearly stated in his <a href="http://www.amazon.ca/gp/product/0316017922/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=212553&creative=381305&creativeASIN=0316017922&link_code=as3&tag=thingonmymind-20">Outliers</a> book). Hitting the jackpot product in only a few iterations or prototypes is just getting lucky. If you want to take luck out of equation, you need to iterate and you need to keep going back to your users to get feedback and improve, evolve and re-factor.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-52909058823412203552013-11-04T04:27:00.005-08:002013-11-04T04:27:58.879-08:00Design Thinking: Levels of Insights (Pau's Hierarchy of Empathy)<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So... following up the <b>Empathy </b>video from the <b>Cleveland Clinic</b> in our last <a href="http://waynepau.blogspot.ca/2013/10/design-thinking-pure-empathy-in-4-min.html">blog</a> entry, I thought back to how we do User Interviews with <b>Design Thinking</b> and how we try to 'mine' core insights view <b><a href="http://www.slideshare.net/waynepau/meic-map-userinterviews">User Empathy</a></b>. As I was trying explain this, I came up with a quick and dirty <b><i>"Hierarchy of Empathy"</i></b> that I believe helps to explain the levels of empathy or insights we can get from interacting with users.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I largely based this on the <b><a href="http://dschool.stanford.edu/">Stanford d.School</a></b> Bootleg <a href="https://dschool.stanford.edu/groups/k12/wiki/3d994/">Empathy Mapping</a> tool. </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As I was trying to explain the </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Empathy Map</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, that got me thinking about framework to help explain to reach those special, deep, inferred "</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>insights" </b></i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">during </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">User Interviews</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">We use this at <b>SAP </b>for <b>Design Thinking</b> User Interviews, as this helps to formulate the notes from User Interviews in a useful grouping. </span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td><a href="http://2.bp.blogspot.com/-N0dlpKaepZo/UnPtDeUjwGI/AAAAAAAAAvw/ER1nWLVgu3E/s1600/Empathy_Map2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://2.bp.blogspot.com/-N0dlpKaepZo/UnPtDeUjwGI/AAAAAAAAAvw/ER1nWLVgu3E/s320/Empathy_Map2.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;"><a href="https://dschool.stanford.edu/groups/k12/wiki/3d994/">Empathy Map</a> - Stanford d.Sdhool</td></tr>
</tbody></table>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It's a little like </span><a href="http://www.simplypsychology.org/maslow.html" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Maslow's Hierarchy</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, so I'm going to call it:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> <b><span style="font-size: large;">Pau's Hierarchy of Empathy</span></b></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="640" src="http://3.bp.blogspot.com/-pqnT81aKRFw/UnPpsfF1aGI/AAAAAAAAAvk/kAFJNWcA48c/s640/Levels_of_Insight.png" style="margin-left: auto; margin-right: auto;" width="524" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Pau's Hierarchy of Empathy)</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-pqnT81aKRFw/UnPpsfF1aGI/AAAAAAAAAvk/kAFJNWcA48c/s1600/Levels_of_Insight.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The hierarchy has 5 levels, (0-4, I must be a programmer... *hehe*), where:</span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 0</b> - "IGNORE" - General Apathy</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">-------------------------------------------------------</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 1 </b>- "LISTEN" - What I am Saying...</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 2</b> - "OBSERVE" - What I am Doing...</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 3</b> - "READ" - What I am Thinking...</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 4 </b>- "EMOTE" - What I am Feeling...</span></blockquote>
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Levels 1-4 match up directly to the 4 quadrants of the <b>Empathy Map</b>. On the left is the "<b><i>Observed</i></b>" or <b>Level 1 & 2</b> insights and on the right is the "<b><i>Inferred</i></b>" or <b>Level 3 & 4</b> insights.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So in more detail...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 0</b> - is happens when developers create apps without even considering or thinking about the user. This is the worse way to develop or design anything. </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">By the very nature not knowing or not caring enough to find out about end-users, they almost guarantee they will have no meaningful insights.</span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(This mirrors most of the 7+ billion people in the world you've never met or know anything about. </i></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">S</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>omeone once said that "Apathy" is worse than "Hate". At least with hate, you need to know what you hate. It's the "Takes ones to know one" thing... You don't even know who they are.</i></span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">)</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>Note: I draw the line between level 0 and Level 1, because below this line, there is no real quality "<b>user-driven insights</b>". End-user need is not driving the project at this point.</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 1</b> - is the first step to cater to the needs of users. The bare minimum is know your end-user enough to communicate to/with them. To have a "<i>common</i>" language when you can '<b>listen</b>' (and not just hear), what the user is saying. The limitation here is that the Design Thinker still needs to interpret what is said within their own understanding or world-view. </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(This mirrors strangers who you may strike up a one-time conversation with. You have very little background or context, but at least you are able to talk to them. For example, travelling in a new country, while you might technically know the language you could be easily "confused" by an unfamiliar culturally based idiom that wasn't meant to be taken literally.)</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 2</b> - is the second step to gather the true needs of users. Unfortunately as we discuss often in <b>Design Thinking</b> people sometimes say one thing and do another. <b><a href="http://en.wikipedia.org/wiki/Ethnography">Ethnography </a></b>is basically a branch of research that involves just '<b>observing</b>' subjects. Words can sometimes be misleading, but actions have an "<i>honesty"</i> to them. </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(This mirrors people you interact with for longer periods of time and know or judge/assess them by how they interact with you, not just what they say to you . You know their body-language and can read their gestures and actions. That mean-looking colleague just bought you a chocolate bar for no reason, shows maybe he/she doesn't hate you...)</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 3</b> - is the start where the designer needs to intimately understand the user as they move away from "<i>observed</i>" insights and into "<i>inferred</i>" insights. I used '<b>read</b>' here as in somewhat like "<i>mind-reading</i>". As we all know, there are many things we as human think, but never act upon. There are also many things we want to do, but never actually get around to doing. </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>(This mirrors people who can communicate non-verbally with you. Sometimes you can tell what is on their mind without them telling you verbally or non-verbally. When done correctly, there is less chance for being mislead or misinterpreting something as these are in fact the motivations or '<a href="http://legal-dictionary.thefreedictionary.com/mens+rea">means reas</a>'. If it were real, telepathy would be a great tool, but in its absence we use a combination of context, observations and conjecture to come up with our 'best-guesses'. )</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Level 4</b> - is the highest level of empathy, where you can '<b>emote</b>' with the subject. Feelings are like raw emotions and can be the core or root of some very powerful insights. Some of the best designs feed off of our very primal emotions, satisfying some of our very deep seated needs/wants. For Design Thinkers, this is the ultimate or root "Why?" </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(<i>This mirrors the very small circle of intimate people in your life that you naturally feel for and over time become intuitively attuned to their state of mind and moods. You basically know them and can live in their "skin". You can literally "be" them for short periods of time.</i>)</span></blockquote>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The reality is that as you move up the levels, it takes more much time, energy, training, determination and experience to reach the next level of empathy when interacting and interviewing with <b>End-Users</b>. On the flip side, the higher the level of empathy, the more core the insight. If you want to be a <i>*great*</i> <b>Design Thinker</b>, you want to be moving upwards in the hierarchy, to get those more deep-seated, core insights and drivers. </span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. When I tried to <b>Google </b>this and find something similar to this <b>Hierarchy of Empathy</b> <i>(to ensure I did not copy from previous source)</i>, I could only find <b>M.L. Hoffman's</b> <i>"Four Levels of Empathy"</i> (below), which was similar, but different. However the list itself does help to re-enforce that as 'children', we start move up a hierarchy of "<b><i>Understanding</i></b>" those around us.</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">1. Global empathy<br />2. Egocentric empathy<br />3. Empathy for another's feelings<br />4. Empathy for another's life condition </span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">My source for this was: <a href="https://www.msu.edu/~mandrews/mary/empathy.htm">https://www.msu.edu/~mandrews/mary/empathy.htm</a></span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There are a lot of parallel's with <b>Hoffman's </b>4 levels and my <b>Hierarchy of Empathy</b>. However I've made my divisions much more aligned with the <b>Empathy Map</b> of <b>Stanford </b>d.school's <b>Design Thinking </b>process. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>I apologize in advance to anyone else who might have come with a similar pyramid before mine. It wasn't meant to be radical, just a vehicle for visualizing something I wanted to explain as part of User Interviews.</i></span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-89646304637413217242013-10-30T08:12:00.002-07:002013-10-30T08:12:35.989-07:00Design Thinking: Explaining Empathy (In a 4 Min. Summary)<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-U8ktjmQP4_0/UnEfTLwyyaI/AAAAAAAAAvI/uO5pk4d10Es/s1600/ClevlandClinic.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="100" src="http://2.bp.blogspot.com/-U8ktjmQP4_0/UnEfTLwyyaI/AAAAAAAAAvI/uO5pk4d10Es/s400/ClevlandClinic.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(<a href="http://my.clevelandclinic.org/default.aspx">Cleveland Clinic</a> - Every life deserves world class care.)</td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Just yesterday I was sort of asked last minute to help introduce <b>Design Thinking</b> to a small team at work. As I was rushing through trying to get some core points down that I could communicate in 30min-to-1Hr cram-session, I came across a YouTube video I used again and again to help explain "<b>Empathy"</b>. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">If you have</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i> less than 5 mins</i></b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> (it's 4:24 long) to explain to someone what </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Empathy </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">is and why it's so core & fundamental to <b>Design Thinking</b>, I encourage you to consider this video. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Even if I had only 30 mins to talk about </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Empathy</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> I'd put aside 5 mins to show this video. That's how powerful I think it is.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Cleveland Clinic</b> - <a href="http://www.youtube.com/watch?v=cDDWvj_q-o8">Empathy: The Human Connection to Patient Care</a> </span></blockquote>
<div>
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></i>
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(I originally got this video from <a href="http://www.ideo.com/people/tim-brown">Tim Brown</a> of IDEO and also author of <a href="http://www.amazon.ca/gp/product/0061766089/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061766089&linkCode=as2&tag=thingonmymind-20">Change By Design</a> in his blog post <a href="http://designthinking.ideo.com/?p=1008">here</a>.)</span></i></div>
<div>
<br /></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For me personally, I've been in more hospitals lately that I generally wanted to. After seeing this earlier, </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I certainly did not look at hospitals the same again.</span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">If the </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://my.clevelandclinic.org/default.aspx">Cleveland Clinic</a></b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> approaches their medical work like they do their videos, I believe they will change the world. They are already one of the US' top 4 hospitals. It's no wonder they have a great slogan:</span></div>
<blockquote class="tr_bq">
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>"</i><b><i>Every Life deserves world class care.</i></b><i>"</i></span></blockquote>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hope that helps...</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. You might want to dim the lights, there may be moist eyes. This video so falls in line with <b>David Kelley's</b> <b>TED Talk </b>I mentioned in last <a href="http://waynepau.blogspot.ca/2013/10/design-thinking-creative-confidence.html">post</a> about the MRI machine and making it more kid-friendly.</span></div>
<div>
<br /></div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com1tag:blogger.com,1999:blog-3730561619587284442.post-75374818248906103842013-10-17T12:46:00.002-07:002013-10-18T05:11:45.824-07:00Design Thinking: Creative Confidence<span style="font-family: Arial, Helvetica, sans-serif;">I haven't really talked about DT in a bit, so when read about <b>David </b>and <b>Tom Kelley's </b>new book "<a href="http://www.amazon.ca/gp/product/038534936X?ie=UTF8&camp=15121&creativeASIN=038534936X&linkCode=xm2&tag=thingonmymind-20"><b>Creative Confidence: Unleashing the Creative Potential in All of Us</b></a>", it really got me thinking. </span><br />
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-lO7KYcUd7zU/UmAxjnJNrlI/AAAAAAAAAuc/ANP5fwRa79I/s1600/CreativeConfidence.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="246" src="http://3.bp.blogspot.com/-lO7KYcUd7zU/UmAxjnJNrlI/AAAAAAAAAuc/ANP5fwRa79I/s320/CreativeConfidence.png" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">(Cover from Amazon <a href="http://www.amazon.ca/gp/product/038534936X?ie=UTF8&camp=15121&creativeASIN=038534936X&linkCode=xm2&tag=thingonmymind-20">here</a>)</span></td></tr>
</tbody></table>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">For those who have been around <b>Design Thinking </b>for a while, <b>David Kelley </b>is pretty much the <i>'<b>Michael Jordan'</b></i> of <b>Design Thinking </b>(and his brother <b>Tom </b>is at least his <i>'<b>Scottie Pippen'</b></i> or even more). Being the founder of <b>IDEO </b>and <b>Stanford d.School</b> he is at the forefront of everything DT related. However even more amazing is that his brother, <b>Tom Kelley </b>is also a great force at IDEO and the author of two fundamental books on <b>Design Thinking </b>in <a href="http://www.amazon.ca/gp/product/186197583X?ie=UTF8&camp=15121&creativeASIN=186197583X&linkCode=xm2&tag=thingonmymind-20"><b>The Art of Innovation</b></a> and <a href="http://www.amazon.ca/gp/product/0385512074?ie=UTF8&camp=15121&creativeASIN=0385512074&linkCode=xm2&tag=thingonmymind-20"><b>The Ten Faces of Innovation</b></a>. </span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/--NFH9d6dmos/UmAw34DxAvI/AAAAAAAAAuU/syJ-wYIWFRU/s1600/people_david_kelley_top.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="167" src="http://1.bp.blogspot.com/--NFH9d6dmos/UmAw34DxAvI/AAAAAAAAAuU/syJ-wYIWFRU/s320/people_david_kelley_top.jpg" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">(David Kelly - from Stanford d.School <a href="http://dschool.stanford.edu/bio/david-kelley/">website</a>)</span></td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;">However if you listen to <b>David Kelly</b> talk, it shouldn't shock you. He talks about his dad and how he encouraged their family to actually figure out how things worked and actually fix things. He talks about how he works on projects with his daughter even now. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">I haven't read the book yet, but I assume it's likely along the lines of very powerful <b>TED </b>talk he gave in May 2012 on Creative Confidence:</span><br />
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html">http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html</a></span></li>
</ul>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">I really encourage you if you haven't heard this powerful talk, to go head and spend the 11 minutes it takes to view it. I have a feeling that for many it will touch you. It doesn't matter if you're a developer or designer. I feel if you're teacher, you should be made to watch it!</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">In the talk, <b>David </b>talks about <b>CEO</b> types saying they are <i>"Not the Creative Type"</i>. He places this as a <i>"Fear of Judgement"</i> many adults have developed. He tells us that with things like <b>Design Thinking</b>, if you "stick" to the process, you can learn to be creative. (My own <b>Design Thinking</b> coach <b>Niels Billou</b> always says "<i>You got to be believe in system...believe in the process...</i>") He states that after his cancer, his new mission is help people "<i>regain their creative confidence</i>". </span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Here's an article from <b>Harvard Business Review</b> from <b>David </b>& <b>Tom </b>about <b><i>Creative Confidence</i></b> as well. It's a lot like the <b>TED </b>talk, but with some more concrete <b>d.School</b> examples (<i>Pulse reader, Baby incubator, etc</i>):</span></div>
<div>
<ul>
<li><a href="http://hbr.org/2012/12/reclaim-your-creative-confidence"><span style="font-family: Arial, Helvetica, sans-serif;">http://hbr.org/2012/12/reclaim-your-creative-confidence</span></a></li>
</ul>
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">If you look at <b>David Kelley 60 minutes</b> interview, around 6:40, they talk about his childhood, where "...<i>he learned the value of building with his hands...</i>". A great story is how he took apart the family piano, but neglected to put it back (<i>because that was less fun</i>).</span></div>
<div>
<ul>
<li><a href="http://www.cbsnews.com/video/watch/?id=50138327n"><span style="font-family: Arial, Helvetica, sans-serif;">http://www.cbsnews.com/video/watch/?id=50138327n</span></a></li>
</ul>
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">While I don't want to go on the record as encouraging "failure", </span><b style="font-family: Arial, Helvetica, sans-serif;">Niels </b><span style="font-family: Arial, Helvetica, sans-serif;">would always tell me that over 80% of projects fail. A lot of people don't like to hear that. What if </span><b style="font-family: Arial, Helvetica, sans-serif;">David's </b><span style="font-family: Arial, Helvetica, sans-serif;">mom got upset that not every project of </span><b style="font-family: Arial, Helvetica, sans-serif;">David</b><span style="font-family: Arial, Helvetica, sans-serif;"> or </span><b style="font-family: Arial, Helvetica, sans-serif;">Tom's </b><span style="font-family: Arial, Helvetica, sans-serif;">went right or got finished? What if </span><b style="font-family: Arial, Helvetica, sans-serif;">David </b><span style="font-family: Arial, Helvetica, sans-serif;">or </span><b style="font-family: Arial, Helvetica, sans-serif;">Tom's</b><span style="font-family: Arial, Helvetica, sans-serif;"> crazy ideas were ridiculed, put down or discouraged? Design Thinking has always been about "</span><b style="font-family: Arial, Helvetica, sans-serif;"><i>Fail often to succeed sooner</i></b><span style="font-family: Arial, Helvetica, sans-serif;">". It's *never* about never being able to or fear of failing</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">A great by-product of this interview is that <b>David </b>talks a little about his relationship with <b>Steve Jobs</b> and it humanized him a lot for me.<i> </i>What struck me is that <b>David </b>says that <b>Steve </b>tells him the important things in his life, his kids and focusing on the family. Kids. Not legacy, not devices, not apps.</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">That got me *<i>thinking</i>*. </span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">If we as <b>Design Thinkers</b> want to change the world, maybe we don't need to do it with 30 & 40 years olds, but maybe with 3 & 4 year-olds. For me, the lesson is that with my 2x daughters that I can help them best by making sure their '<b><i>Creative Confidence'</i></b> is nurtured, blossoms and never questioned.</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">OH yeah. Here is blog from <b>Metropolis </b>that I believe has some excerpts from the new book and triggered this blog post in the first place!</span></div>
<div>
<ul>
<li><a href="http://www.metropolismag.com/Point-of-View/October-2013/Empathize-With-Your-Customer/#!"><span style="font-family: Arial, Helvetica, sans-serif;">http://www.metropolismag.com/Point-of-View/October-2013/Empathize-With-Your-Customer/#!</span></a></li>
</ul>
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Wayne Pau</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">p.s. Yes, if you watch the 60 mins video, it's the same <b>SAP </b>founder <b>Hasso Plattner</b> that helped <b>David Kelley</b> the <b>d.School</b>, to the tune of <i>$35 million</i>. I can also attest that yes, <b>SAP </b>is still very much committed to <b>Design Thinking</b>. Hasso also went on to found <a href="http://www.hpi.uni-potsdam.de/d_school/home.html">HPI School of Design Thinking</a> back in Germany. He and SAP do walk-the-walk.</span></div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com2tag:blogger.com,1999:blog-3730561619587284442.post-63076866638267018722013-10-16T06:28:00.003-07:002013-10-16T06:47:44.434-07:00Fun Topic: Cellphone Economics Part 3 (No Free phones...)<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<i>Sorry for lull in posting. It's been a busy few weeks...</i><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-4N8SjXREBOw/Ul6VsCWrXpI/AAAAAAAAAuA/HsWQRiNwpd0/s1600/color_split_back.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://3.bp.blogspot.com/-4N8SjXREBOw/Ul6VsCWrXpI/AAAAAAAAAuA/HsWQRiNwpd0/s320/color_split_back.png" width="165" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(<b>iPhone 5C </b>from <a href="http://www.apple.com/ca/iphone-5c/">here</a>)</td></tr>
</tbody></table>
<br />
<br />
Well I guess I was wrong about the <b>iPhone 5c</b>. Turns out the "c" didn't stand for cheap. At $450 it isn't really that much cheaper that it would be a zero dollar phone on 2 year a contract. <b><i>(Update: confirmed. See <a href="http://www.verizonwireless.com/b2c/device/smartphone/iphone-5c">here</a> that it's $99 phone on 2 year from Verizon)</i></b> I don't see that many new people who weren't already planning on buying a iPhone to go ahead and buy the <b>iPhone 5c</b>.<br />
<i><b><br /></b></i>
<i>(Turns out the out-of-pocket difference is only $100 on 2 year contract between iPhone 5c and 5s. For my $ I would have likely upgraded to 5s.)</i><br />
<ul>
<li><a href="http://www.usatoday.com/story/tech/2013/09/09/amazon-no-free-phone/2789091/">http://www.usatoday.com/story/tech/2013/09/09/amazon-no-free-phone/2789091/</a></li>
</ul>
<br />
<b>No "Free" Amazon Phone.</b></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
Also it seems that <b>Amazon </b>rumours of a <b><u>FREE</u> Android </b>phone have been over <a href="http://www.usatoday.com/story/tech/2013/09/09/amazon-no-free-phone/2789091/">exaggerated</a>. From the looks of it, it will be "likely" an "at cost" phone, just the <b>Kindle Fire</b>, if it ever launches. If the <b>Kindle Fire HD </b>is around $215, how much would you pay for an Amazon phone? More or less than the 7" tablet? If you cut costs from smaller display and battery, will that offset the cellular modem costs?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
My thoughts were the <b>Kindle </b>sold right against the <b>Kobo </b>and <b>Sony </b>reader. 7" is basically the size of a trade paperback and just smaller than a hardcover. Would you attempt to read a whole novel on your phone?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Part of me thinks that people already read *a lot* of email on your phone. Add on top of that, today on my commute I forgot my book, you *always* have your phone on you. This means your more likely to read more, even if it's in shorter bursts.<br />
<br />
As a side note, great article on why the Kindle Paperwhite outsold the Sony Librie:<br />
<ul>
<li><a href="http://www.fastcompany.com/1781303/real-secret-kindles-success">http://www.fastcompany.com/1781303/real-secret-kindles-success</a>. </li>
</ul>
<br />
The other part of me feels that the main motivation of a cell phone is being a phone. If the Amazon phone isn't a better phone (or at least a very very good one), why would you sacrifice that to get books which you can already get via Kindle app? <i>Building a WiFi 'tablet' I think is easier than true telephony features. Most phones today have a lot of software and hardware to make calls sound good.</i></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
<b>Watch out for Xiaomi?</b><br />
<b><br /></b>
<i>Yes, it's *that* company that <a href="http://www.bbc.co.uk/news/business-19957779">lured</a> a Google Exec away with a $58 million compensation package.</i><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-V76P_U9BVZ8/Ul6VKc6y-nI/AAAAAAAAAt4/0QVnZ0QCFm4/s1600/Xiaomi-Mi-3-2-feature-380x285.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://2.bp.blogspot.com/-V76P_U9BVZ8/Ul6VKc6y-nI/AAAAAAAAAt4/0QVnZ0QCFm4/s320/Xiaomi-Mi-3-2-feature-380x285.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(New <b>Xiaomi </b>Mi3 from <a href="http://allthingsd.com/20131014/xiaomi-sells-100000-smartphones-in-less-than-90-seconds/">here</a>)</td></tr>
</tbody></table>
<br />
<br /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
From the reports (<i><b>Xiaomi does *not* sell here in North America yet so I have never played with one</b></i>) <b>Xiaom Mi </b>is the new 'king of cheap'. In Asian, this phone outsells the iPhone by a huge margin. I think the market in North America is huge for zero dollar phone on contract and maybe this is it.<br />
<br />
You believe it? Here is an article showing just how fast these phones are selling:<br />
<br />
<ul>
<li><a href="http://allthingsd.com/20131014/xiaomi-sells-100000-smartphones-in-less-than-90-seconds/">http://allthingsd.com/20131014/xiaomi-sells-100000-smartphones-in-less-than-90-seconds/</a></li>
</ul>
</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
From my Asian friends, they said they have heard nothing by positive things about it in the news & social media sits overseas.<br />
<br />
<br />
<b>Asus (Cheap) phones also coming soon?</b><br />
<br />
With the success of <b>Nexus 7</b> by <b>ASUS</b>, it seems they are ready to enter the phone market in North America. This is possibly via <b>FonePad</b>. Or maybe a totally new device. So far they have been locked out of the market, but with their engineering skills and co-innovation with <b>Google</b>, I see a very good chance of them being successful. If they can get out a Market-Leading 7" tablet for $250, how hard would it be for them to release a 4-5" good phone for under $300?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
The bottom line is that I strongly feel like we need better cheap phones to continue driving cellular data and next wave of apps. The feature or dummy phones available today are getting long in the tooth. While they won't make a killing on margin per device, I see whoever can do this win on total sales and revenue. I think too many people are overdue for an update on a lower cost phone and the window of opportunity for major mobile device penetration in North America is now. (Implying the market for $700 and $800 upgrades of bleeding edge devices is drying up for now.)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
Overseas where devices aren't usually subsidized as heavily, only the big spenders it seems can purchase devices outright at the high end of prices. Buying a new <b>iPhone </b>every year can add up quickly. Damage, loss or theft of a expensive new can be painful.<br />
<br />
Lastly, not every wants or needs a <b>Porsche</b>. Companies like <b>Hyundai </b>are making a very good living selling reasonably priced cars.</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br />
<br /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
So with that, are you, or someone you know looking for a new phone? Thoughts on what you might get?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Hope that helps...<br />
<br />
Wayne Pau<br />
<br />
<div>
p.s. While the talk now is about <b>BYOD</b>, there are stilll companies that give employees company standard issues phone. While a price difference one time of $50 to $100 might not seem like a lot, what if you multiply that out by 500x or more employees every few years? <i>(FYI - that's $25K or $50K a year. Or $250K to $500K for 5000x person company.</i>) I don't imagine that the more expensive product increases productivity that much (<i>or if any at all</i>).</div>
<div>
<br />
On a related note, it seems Amazon is positioning Kindle now as a <b>BYOD </b>device. See:<br />
<ul>
<li><a href="http://www.zdnet.com/amazons-kindle-fire-hdx-a-potential-byod-keeper-7000021409/">http://www.zdnet.com/amazons-kindle-fire-hdx-a-potential-byod-keeper-7000021409/</a></li>
<li><a href="http://www.businessspectator.com.au/article/2013/5/28/technology/how-byod-could-fuel-kindles-fire">http://www.businessspectator.com.au/article/2013/5/28/technology/how-byod-could-fuel-kindles-fire</a></li>
<li></li>
</ul>
</div>
</div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-47215963950081572042013-09-16T10:00:00.003-07:002013-09-16T10:00:36.209-07:00UX: Silly Error Messages (Is this Violent & Destructive, ending in Utter Failure?)<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is a quick post. Today, as I was doing some UX work, I got this error in Windows 8:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-8yBi_zL1XNQ/UjclbJiqK6I/AAAAAAAAAtI/OfuLE8qNT_4/s1600/Catastrophic_Error.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://2.bp.blogspot.com/-8yBi_zL1XNQ/UjclbJiqK6I/AAAAAAAAAtI/OfuLE8qNT_4/s1600/Catastrophic_Error.png" /></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was while trying to over-write an image (PNG) with a newer one. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Two quick reactions:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<ol>
<li><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I would <u>hate </u>to be translator @ <b>Microsoft </b>who had to translate this into other languages. How bad is it really? <b>Catastrophic</b>, that must be <i>really really really bad</i>. Better get out my thesaurus so I get the 'tone' just right...</span></li>
<li><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As a end-user, I was trying to understand what to do next? I tried it again, got the same error. Then I was thinking, do I need to restart my laptop? So do I prepare for a upcoming crash? Should sell my stocks and prepare for the end of the world?</span></li>
</ol>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is what <b>Webster's </b>dictionary says about the <a href="http://www.merriam-webster.com/dictionary/catastrophe">word</a>:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">1 : the<b> <u>final event</u> </b>of the <b>dramatic </b>action especially of a <b>tragedy</b><br />2 : a <b><i>momentous </i>tragic </b>event ranging from extreme misfortune to utter <i>overthrow </i>or <i>ruin</i><br />3a : a <b>violent </b>and sudden change in a feature of the earth<br />3b : a <b>violent </b>usually <b>destructive </b>natural event (as a supernova)<br />4 : <b><u>utter failure</u></b> : <b>fiasco </b><the party was a catastrophe></span></blockquote>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So basically my Folder view is like a:</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<ol>
<li><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">tragedy</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">...</span></li>
<li><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A '</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">violent' </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and '</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">destructive' </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">end...</span></li>
<li><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">An "</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>Utter</i></b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">" failure...</span></li>
</ol>
</div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On top of THAT... my only recourse or option is..</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"press OK to continue"</span></blockquote>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like everything is going to be OK after this </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Catastrophic</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> event. </span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><br /></i></span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">No 'cancel'. No revert. No retry. No where to get additional help or error codes. No support logs. Nothing... </span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span></div>
<blockquote class="tr_bq">
<i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">...Go about my normal business. Move along. Nothing to see here... </i></blockquote>
<div>
<i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></i></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The '</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">error message</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">' does not match the '</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">response</i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">'. It doesn't seem like an appropriate response. As an end-user <i>(with my Design Thinking/Empathy hat on...)</i> this would irk me. It's like it got me worked up for nothing!</span></div>
<div>
<i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></i></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">But at last, thanks <b>Microsoft</b>! You made my day. =) Or at least you put a smile on my face... (<i>To be fair, Microsoft isn't the only software vendor to have error messages like this. We all do it..</i>. <i>we should just all do it less often</i>...)</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Bottom line:</b> I'm going to think <i>twice </i>when I write my next error massage. That's for sure...</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau</span></div>
<div>
<br /></div>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com0tag:blogger.com,1999:blog-3730561619587284442.post-62149010532098172022013-09-10T06:21:00.002-07:002013-09-11T11:51:14.587-07:00Fun Topic: Cellphone Economics Part 2 (aka. WiFi iPad vs. 4G iPad) <span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So this is a follow-up to <a href="http://waynepau.blogspot.ca/2013/09/fun-topic-cellphone-economics-aka.html">Part 1</a> in which I compared the <b>iPhone 5</b> to <b>iPod Touch</b>, which was almost 1/2 the price. I got thinking and said, 'hey wait, the <b>iPad </b>comes in in <b>WiFi </b>and <b>WiFi</b>+<b>4G </b>versions', maybe we have a breakdown for that. Luckily, <b>IHS</b>/<b>iSuppli </b>has come through again:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-Ff2bV-_XCWk/UiyHdfK85yI/AAAAAAAAAs4/d-TlpaBf7Xs/s1600/iPad3_breakdown.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="http://1.bp.blogspot.com/-Ff2bV-_XCWk/UiyHdfK85yI/AAAAAAAAAs4/d-TlpaBf7Xs/s400/iPad3_breakdown.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(From http://www.isuppli.com/Teardowns/News/Pages/New-iPad-32-GB-4G-Carries-364-35-Bill-of-Materials.aspx)</td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, when looking at the <b>iPad 3</b>, the main difference is the <b>$41.50</b> modem. <i>(I believe this is a Qualcomm Golbi, but it's not officially called out. For some reason it's about <b>$3</b> more expensive than the one in the <b>WiFi iPod Touch</b>.) </i>We also have a slightly more expensive Manufacturing cost, about <b>$0.75</b>, most likely from the need to mount and solder on the chip, maybe antenna, etc. The total difference is <b>$42.25</b>.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The simply math is that <b>$42.25</b> allows <b>Apple </b>to charge <b>$130</b> more. That's basically <b>3x</b> or <b>308% </b>markup. Compare that to the roughly <b>$52</b> (Camera + 4G modem) that allows <b>Apple </b>to charge <b>$420</b>, that <b>8x </b>or <b>807%</b> mark-up when going from <b>iPod Touch 5</b> to <b>iPhone 5</b>!. (<i>This is one is "approximate" because I have costed it out totally electro-mechanical differences + labour cost, etc., unlike in the <b>iPad 3</b></i>). </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Clearly, there is a huge mark-up for making an <b>iPod Touch 5</b> (entertainment device) into a <b>iPhone 5 </b>(cell phone). </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you think this is the only place where <b>Apple </b>really gauges people, it's <u>not</u>. Another very obvious area is extra memory aka. <b>NAND </b>flash memory. <i>(BTW, note that <b>Apple </b>isn't the only one to do this.) </i></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For <b>iPad 3 WiFi+4G</b>, going from <b>16GB</b> to <b>32GB</b>, it's an additional <b>$16.80</b>, but an overall consume cost of <b>$100</b>, or basically <b>6x </b>or <b>595%</b> mark-up. Going from 16GB to 64GB </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">it's an additional </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">$50.40</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, but an overall consume cost of </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">$200</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, or basically <b>4</b></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">x </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">or <b>397</b></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">%</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> mark-up. (<i>Note to self, if you're splurging, it's a better deal to go for the larger <b>64GB</b>. You're paying less mark-up!</i>)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I *<b>think</b>* this is a <u>BIG<b> </b>reason why all <b>iOS </b>devices don't offer external storage</u> via <b>MicroSD </b>slot is because it makes good business sense <u>*not to*</u>. The going rate today I think is about <b>$50</b> for <b>64GB MicroSD</b>. So on any <b>Android </b>with <b>MicroSD </b>slot you are only paying like <b>25</b>% of the price (or<b> $50</b> instead of <b>$200</b>) to get at least <b>64GB </b>of (extra) memory (<i>that you can re-use potentially later down the road</i>). </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Andrew Rassweiler</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> of </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">IHS</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> pretty much sums it up here:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>“The NAND flash memory is one of the <u>key profit-generating components for Apple</u> in the new iPad line, as it has been in previous iPads and in the iPhone family,” Rassweiler noted. “<u>Apple makes far and away more money in selling consumers NAND flash than NAND flash manufacturers make selling it to Apple</u>. And the more flash in the iPad, the higher the profit margin there is for Apple.”</i></span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">(<a href="http://www.isuppli.com/Teardowns/News/Pages/New-iPad-32-GB-4G-Carries-364-35-Bill-of-Materials.aspx">http://www.isuppli.com/Teardowns/News/Pages/New-iPad-32-GB-4G-Carries-364-35-Bill-of-Materials.aspx</a>)</span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So while there may be concerns with security of having external storage, etc, <b>Apple </b>is definitely taking full advantage of the situation.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. So what *if* <b>Apple </b>did offer external storage like <b>Android </b>does? </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Once again with <b>Android </b></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> (</span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">And from this <a href="http://androidcommunity.com/sandisk-64gb-micro-sdxc-cards-working-on-multiple-android-devices-20110927/">post</a>, it seems *a lot* actually do</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">) </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, if it supports </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">SDXC</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, you could actually get even more memory than just 64MB. The specs say that <b>SXDC </b>can actually hold up to <b>2TB</b>! Imagine a <b>2TB </b>iPhone? <i>No need for iPod Classic anymore...</i></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><br /></i></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">However SD card storage comes at a cost. It's harder to manage from a software point of view and it's a potential security threat or attach point. Yet a big part of the real motivation for for Apple is '<i>possibly</i>' economics.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>For the record</i>, <b>HTC One </b>line (everywhere but Asian) doesn't offer SD Card storage either. So it's not just <b>Apple</b>. </span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com1tag:blogger.com,1999:blog-3730561619587284442.post-18380752127772840742013-09-09T04:48:00.001-07:002013-09-11T11:51:07.327-07:00Fun Topic: Cellphone Economics Part 1 (aka. iPhone vs. iPod pricing) <span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The question I've been asking myself lately is:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>"Are cellphone prices heavily inflated?"</i></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So a few weeks ago I had a posting about the rumoured <b>iPhone 5C </b>release and I had a link to <b style="background-color: white; color: #222222; line-height: 18px;">IHS/iSuppli</b><span style="background-color: white; color: #222222; line-height: 18px;"> breakdown of the iPad Mini. That got me thinking (<i>which is never a good thing...</i>) as I was peeking around at the pricing of the latest generation of <b>iPod </b>Touches and compared that to <b>iPhone 5.</b></span></span><br />
<br />
<ul>
<li><b style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">iPod 5 Touch 16 GB </b><span style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">- <a href="http://store.apple.com/ca/buy-ipod/ipod-touch">$229</a></span></li>
<li><b style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">iPhone 5 16 GB </b><span style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">- <a href="http://store.apple.com/ca/buy-iphone/iphone5/16gb-black-slate-unlocked">$669</a> (unlocked)</span></li>
</ul>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="line-height: 18px; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/--BJBlb0GIco/UiUODmJoHbI/AAAAAAAAAsU/TXwBZEJr14w/s1600/iPhone5vsiPod5.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="316" src="http://1.bp.blogspot.com/--BJBlb0GIco/UiUODmJoHbI/AAAAAAAAAsU/TXwBZEJr14w/s320/iPhone5vsiPod5.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Pricing from Apple.com</td></tr>
</tbody></table>
</span><br />
<div>
<div style="color: black; font-family: 'Times New Roman'; line-height: normal;">
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222; line-height: 18px;"> I was *<b>shocked* </b>(<i>although I probably shouldn't have been</i>) that you could get a <b>iPod Touch 5</b>, essentially get a <b>iPhone 5</b> without the cellular part for less than <i><u>HALF</u></i> the price!</span></span></span></div>
<div style="color: black; font-family: 'Times New Roman'; line-height: normal;">
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222; line-height: 18px;"><br /></span></span></span></div>
<div style="color: black; font-family: 'Times New Roman'; line-height: normal;">
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222; line-height: 18px;">What is the *same*:</span></span></span></div>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<ul><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li><span style="line-height: 18px;">4" retina display (1136x640 @ 326 PPI)</span></li>
<li><span style="line-height: 18px;">Almost identical bodies (iPhone is 7.6mm vs iPod 6.1mm)</span></li>
<li><span style="line-height: 18px;"><b>FaceTime </b>HD Camera (720p)</span></li>
<li><span style="line-height: 18px;"><b>WiFi </b>& <b>BT </b>connectivity</span></li>
<li><span style="line-height: 18px;"><b>Apple EarPod </b>headphones</span></li>
</span></ul>
<div>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">What is *different*:</span></span></div>
<div>
<ul><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li><span style="line-height: 18px;"><b>iPhone 5</b> has 8MP camera, <b>iPod 5</b> has no camera (only 5MP on 32 + 64MB models)</span></li>
<li><span style="line-height: 18px;"><b>Qualcomm </b>Golbi MDM9615 4G LTE modem</span></li>
</span></ul>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">I checked to see if </span><b style="background-color: white; line-height: 18px;">IHS/iSuppli </b><span style="background-color: white; line-height: 18px;">had a breakdown of the iPod 5 available for public consumption, but they did not. However I did find the<a href="http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx"> iPhone 5</a>, which I was at least a starting point to do some estimates on:</span></span></div>
<div>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 18px;"><br /></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-Oru29iBCbls/UiUTap5SnMI/AAAAAAAAAsk/j1W0mii-DL4/s1600/iPhone5_breakdown.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-Oru29iBCbls/UiUTap5SnMI/AAAAAAAAAsk/j1W0mii-DL4/s1600/iPhone5_breakdown.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(From <a href="http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx">http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx</a>)</td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222; line-height: 18px;"><br /></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222; line-height: 18px;">So... basically the total cost of </span><b style="color: #222222; line-height: 18px;">iPhone </b><span style="color: #222222; line-height: 18px;">is </span><b style="color: #222222; line-height: 18px;">$199</b><span style="color: #222222; line-height: 18px;"> in parts and </span><b style="color: #222222; line-height: 18px;">$207</b><span style="color: #222222; line-height: 18px;"> in BOM + Manufacturing in 2012. That's about </span><b style="color: #222222; line-height: 18px;">29.6%</b><span style="color: #222222; line-height: 18px;"> of</span><b style="color: #222222; line-height: 18px;"> $699</b><span style="color: #222222;"><span style="line-height: 18px;"> list price. Now if we subtract out the Golbi modem and camera, that's a simplistic subtraction of <b>$52</b>. That leaves </span></span><b style="color: #222222; line-height: 18px;">$155</b><span style="color: #222222; line-height: 18px;">, or </span><b style="color: #222222; line-height: 18px;">67.7%</b><span style="color: #222222; line-height: 18px;"> of the list price of <b>$229</b>. (Note: <i>I image if I were cut everything we'd be closer to 50% mark... with lesser processor, etc</i>)</span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222; line-height: 18px;"><br /></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222; line-height: 18px;">That's *</span><b style="color: #222222; line-height: 18px;"><i>shocking</i></b><span style="color: #222222; line-height: 18px;">*, that the margin on </span><b style="color: #222222; line-height: 18px;">iPod </b><span style="color: #222222; line-height: 18px;">is </span><i style="color: #222222; line-height: 18px;"><u>HALF</u> </i><span style="color: #222222; line-height: 18px;">of what it is on the </span><b style="color: #222222; line-height: 18px;">iPhone</b><span style="color: #222222; line-height: 18px;">.</span>If we interpolated the same mark-up on <b>iPod </b>as the <b>iPhone</b>, we get $<b>306</b>, which is less than <i><u>HALF</u> </i>again what the list price is. Now there may be more sub-par components in the <b>iPod</b> that I haven't caught cost-wise, but I can't image that you could get the BOM + Manufacturing costs below or around $<b>100</b>. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><i><span style="color: #222222; line-height: 18px;">(I'm actually more confident in that, after looking at the <a href="http://hothardware.com/News/iSuppli-iPod-Nano-Materials-Cost-4373/">iPod Nano breakdown</a>, which </span><span style="color: #222222;"> </span><b style="background-color: white; color: #222222; line-height: 18px;">IHS/iSuppli</b><span style="background-color: white; color: #222222; line-height: 18px;"> pegged at $43.73. This is with only 8MB and tiny display. There is $40 difference alone in LCD display and $6.45 in memory. That would put that almost at $90.20, and we aren't adding in more costs for bigger battery, WiFi and housing ,etc.)</span></i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="line-height: 18px;"><i><br /></i></span></span>What are looking at here then? I mean the <b>iPod Touch </b>is the closest thing to a cellphone without a cellular modem. Does this mean that Cellphone Companies and the ODMs are colluding together and inflating the prices of "smart-phones"?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 18px;">This article from <a href="http://reviews.cnet.com/8301-13970_7-57571119-78/asus-explains-why-smartphones-are-more-expensive-than-the-$249-fonepad/">CNET </a>had Luke Westaway discuss a very similar comparison with <b>Asus</b>. However I found the article somewhat unsatisfying considering I have the BOM breakdown in front of me from <b>iPhone 5</b>. Processor only accounts for less than 10% of the build cost.</span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><br /></span></span></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;">Bottom line is that <i>cellphones </i>have a inherent "<i><b>luxury</b></i>" tax over <i>non-cellular</i> versions. This is probably driven by <i><b>carriers </b></i>who want very expensive phones that they can heavily subsidize with <i>multi-year plans</i>. They want to sell you <b>$700-$900</b> phones, it makes good business for them. </span></span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><br /></span></span></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><i><b>Note (again):</b> please understand that I am using information from IHS/iSuppli in my analyst which is by no means official pricing from <b>Apple </b>(as I doubt any exists). I have also made a lot of estimates and assumptions. This article was created for education or entertainment reasons *only*. </i></span></span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><br /></span></span></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;">Hope that helps...</span></span></span><br /><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><br /></span></span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;">Wayne Pau.</span></span></span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="background-color: white;"><span style="line-height: 18px;"><br /></span></span></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small; text-align: center;"><i></i></span><br />
<span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">p.s. So what does that mean for someone frugal like me who might want a</span><b style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;"> iOS device</b><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">? (</span><i style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">ie. for those Candy Crush Saga addicts...not me...personally, I'm OK with my current phone...</i><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">) I'm wondering if you're better off with a $0 </span><b style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">Android </b><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">phone that you can share WiFi and buy a </span><b style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">iPod 5 Touch</b><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">. The main drawbacks are:</span><br />
<br />
<ul><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li><span style="background-color: white; line-height: 18px;">you won't have integrated callin</span><span style="background-color: white; line-height: 18px;">g and contact book </span></li>
</span></ul>
<ul><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li><span style="background-color: white; line-height: 18px;">you will have to carry 2x devices</span></li>
</span></ul>
<ul><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li><span style="background-color: white; line-height: 18px;">you have to charge 2x devices</span></li>
</span></ul>
<br />
<span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">but you could be saving yourself like <b>$400</b>! Like you'd also save yourself some data charges as you're more likely to go free WiFi spots than tether to your </span><b style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">Android </b><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">Phone when given the chance @ </span><b style="color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">Starbucks</b><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 18px;">, etc.</span></div>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>
<br />
<div style="line-height: 18px;">
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222; line-height: 18px;"><br /></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222; line-height: 18px;">I wonder what the carriers would do if everyone did this? Would that deflate or inflate usage charges as maybe more expensive handsets help off-set data, messanging and voice changes?</span></span></span></div>
<span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com3tag:blogger.com,1999:blog-3730561619587284442.post-42854037805949259142013-09-03T19:44:00.000-07:002013-09-08T07:59:15.596-07:00Fun Topic: Hello Android Kit-Kat 4.4 (aka. Goodbye Key Lime Pie)<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://tctechcrunch2011.files.wordpress.com/2013/09/screen-shot-2013-09-03-at-10-27-46-am.jpg?w=640" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="237" src="http://tctechcrunch2011.files.wordpress.com/2013/09/screen-shot-2013-09-03-at-10-27-46-am.jpg?w=640" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Photo via <a href="http://techcrunch.com/2013/09/03/google-strikes-bizarre-licensing-deal-with-nestle-to-name-next-android-kit-kat/">TechCrunch</a>)</td></tr>
</tbody></table>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ok, so if you haven't heard already, <b>Android 4.4</b> won't be called <b>Key Lime Pie</b> after all. Ironic because often <b>Google </b>isn't good at keeping it's name a secret and *everyone* I knew thought it was going to be <b>Key Lime Pie</b>. The photo via <b>TechCrunch </b>is <b>Google </b>lawn sculptures, which each represents a different <b>Android </b>version. It goes all the way back to original <b>Android </b>and first "dessert/junk-food" name in <b>Cupcake </b><i>(after that <b>Donut</b>, <b>E-Clair</b>, <b>Froyo</b>, <b>Gingerbread</b>, <b>Honeycomb</b>, <b>Ice-cream Sandwich</b> and <b>Jellybean</b>)</i>.You can read about it on the <b>Android </b>Blog <a href="http://android-developers.blogspot.ca/2010/04/more-blogginess.html">here</a>. (<i>Yes, Android with "A", but there is <u>no</u> "B". Cupcake was the next real release...</i>)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Until now, I only heard a really good story that <b>ICS </b>was in-fact "what do you get when you mix <b>Gingerbread </b>and <b>Honeycomb</b>?" However, <b>KitKat </b>"<i>takes-the-cake</i>" as it's an actual license deal with a trade-mark with <a href="http://abcnews.go.com/Technology/android-44-kit-kat-google-teams-nestle-version/story?id=20146239"><b>Nestle</b></a>. What is even tastier is that this statue actually represents <a href="http://www.corporate.nestle.ca/en/media/newsandfeatures/google-and-nestle-announce-android-kitkat">real KitKat bars</a> that Nestle will produce in the near future (<a href="http://www.nestle.com/media/newsandfeatures/google-nestle-announce-android-kitkat">50 million</a> branded packs and a smaller number of actual <b>Android KitKat </b>bars according to the press release).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.corporate.nestle.ca/asset-library/PublishingImages/HomePage/Media/2013/Project-Klip-Story.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.corporate.nestle.ca/asset-library/PublishingImages/HomePage/Media/2013/Project-Klip-Story.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.corporate.nestle.ca/en/media/newsandfeatures/google-and-nestle-announce-android-kitkat">Nestle Press Release</a></td></tr>
</tbody></table>
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Talk about very cool promotion! If you want to know more, <b>Google </b>& <b>Nestle </b>have created a site to promote the new <b>Android </b>4.4 O/S here:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: center;">
<a href="http://kitkat.com/#/inthepacket"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Why You'll Love KitKat 4.4</span></a></div>
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Another really cool idea is that no money changed hands during this promotion. It's basically a "like-for-like" deal, so basically win-win for both <b>Google </b>and <b>Nestle</b>. </span></div>
<blockquote class="tr_bq">
<span style="background-color: white; line-height: 20px;"><a href="http://techcrunch.com/2013/09/03/google-strikes-bizarre-licensing-deal-with-nestle-to-name-next-android-kit-kat/"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We’ve reached out to Google for more information on exactly what the deal is here and it confirmed that no money changed hands between the two companies. This is apparently a like-for-like cross-promotion deal.</span></a></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Bartering is one of the oldest forms of payment and often the most economical. Not sure when the last time I saw two super-brands come together like this and no money changed hands. Is this the first of new "super-deals", which are much like comic-book cross-overs which two brands come together for short-run promo or gimmick? </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A year ago could this have been <b>Android </b>4.3 <b>Jello-O,</b> and we've seen Bill Cosby sporting the latest <b>Android </b>device? Eventually could there be <b>Android </b>10 <b>Twinkie</b>? </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Bottom line, I wonder if in the future O/S versions may be up for naming rights like football stadiums? Or at least up for some co-marketing, cross product campaign. Would <b>Apple </b>even name the new <b>Mac </b>O/S after another product line?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We live in interesting times.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. Talking about <b>Twinkies</b>, turns out someone has a <a href="http://www.dvice.com/archives/2012/11/yummy_worlds_ol.php">36 year</a> old <b>Twinkie</b>. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://grist.files.wordpress.com/2013/08/worldsoldesttwinkie.jpg?w=470&h=352" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://grist.files.wordpress.com/2013/08/worldsoldesttwinkie.jpg?w=470&h=352" width="320" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Maybe because it's out of it's wrapper, but it's not as it was portrayed on <a href="http://ca.ign.com/articles/2012/11/17/the-6-best-twinkie-references-in-movies">Wall-e</a>. The article states that it had the texture of Styrofoam and <b>Hostess </b>representative "<span style="background-color: white; color: #2a2a2a; line-height: 22.796875px;"><a href="http://grist.org/list/this-is-what-a-37-year-old-twinkie-looks-like/">who strenuously suggested that nobody eat the thing</a>". However the *most* disturbing things was apparently there was mold on it, and eventually even the mold died off. </span></span><br />
<blockquote class="tr_bq">
<span style="background-color: white; color: #2a2a2a; line-height: 22.796875px;"><a href="http://grist.org/list/this-is-what-a-37-year-old-twinkie-looks-like/"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It would be a mistake to say this Twinkie looks none the worse for wear. It reportedly has the consistency of Styrofoam, not to mention having acquired a fine coating of dust during its decades on top of the intercom. It even grew mold at one point, despite all the preservatives, although that’s long dead now.</span></a></span></blockquote>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Not sure I'll ever look @ <b>Twinkie </b>the same <u>ever </u>again. </span>waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com2tag:blogger.com,1999:blog-3730561619587284442.post-55012777926517007642013-09-03T15:26:00.000-07:002013-09-08T07:59:27.312-07:00Fun Topic: Microsoft buys Nokia (what's left for RIM?)<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://asset1.cbsistatic.com/cnwk.1d/i/tim2/2013/09/03/20130903_Stephen_Elop_Nokia_EVP.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="http://asset1.cbsistatic.com/cnwk.1d/i/tim2/2013/09/03/20130903_Stephen_Elop_Nokia_EVP.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(via <a href="http://news.cnet.com/8301-1035_3-57601037-94/nokia-selling-phone-business-to-microsoft-painful-but-necessary/#!">CNET article</a>)</td></tr>
</tbody></table>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The news just came out that <a href="http://online.wsj.com/article/SB10001424127887324432404579052112731349626.html">Microsoft is buying Nokia</a>. Or pretty much all of <b>Nokia</b>. Basically the cellular business and patents, while absorbing 32K employees, about a 1/3 of the current <a href="http://www.microsoft.com/en-us/news/inside_ms.aspx">~100K workforce</a>. This is interesting news as a few weeks ago I was talking about <a href="http://waynepau.blogspot.com/2013/07/fun-topic-heard-of-tizen-intel-and.html">Samsung + Intel's investment in Tizen</a>. It almost seems that to be successful today, you need both write the OS *and* build/sell the hardware, in Apple type of model. <b>RIM </b>and <b>Apple </b>are still the only vendors that exclusively write an OS for their own hardware.</span><br />
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So the articles say that board met over</span><a href="http://online.wsj.com/article/SB10001424127887324432404579052112731349626.html" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> 50 times</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> to discuss the purchase and that it had been in works since Feb 2013 @ </span><a href="http://www.mobileworldcongress.com/" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">MWC</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. Ironic, because I believe that Microsoft maybe then was trying to lower the cost of buying Nokia, since they marginalized Lumina users by not offering a Windows Phone 8 upgrade. John C Dvorak @ PCMag gave a pretty scathing <a href="http://www.pcmag.com/article2/0,2817,2406145,00.asp">article </a>that finished with this quote:</span></div>
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 23px;">"But it is </span><em style="background-color: white; border: 0px; line-height: 23px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">not</em><span style="background-color: white; line-height: 23px;"> just as smart. Rolling out Windows Phone 8 and screwing over its only real partner proves that."</span></span></blockquote>
<br />
<b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Google </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">did purchase </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Motorola Mobility </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">in </span><a href="http://money.cnn.com/2012/05/22/technology/google-motorola/index.htm" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">August 2012</a><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, but said it's intentions weren't to dominate the cellphone market, but rather offer </span><a href="http://www.google.com/press/motorola/" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">more features faster and cheaper</a><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> and have more patents to defend itself</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. This was clearly a campaign to <b>Android ODMs </b>that <b>Google </b>was not abandoning them and that they should keep on pushing <b>Android </b>products. For he most part it has worked because by far the only real <b>Motorola Android </b>device I've seen of significance is the <b>Motorola Xoom </b>which was the first <b>Android Tablet</b>. For me, Android has been mostly a landscape of <b>Samsung </b>and <b>HTC </b>devices, but that may be changed as I discussed <a href="http://waynepau.blogspot.com/2013/07/fun-topic-focus-on-other-androids-aka.html">here</a>.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Microsoft </b>will likely have to also calm <b>HTC</b>, <b>Samsung </b>and other <b>Windows Phone </b>makers, but I am not sure they will be not so calming as <b>Google</b>. <b>Ina Fried</b> @ <b>All Things Digital</b> wrote <a href="http://allthingsd.com/20130902/microsoft-says-will-keep-licensing-windows-phone-to-others-post-nokia-deal/">this </a>article on the topic.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Many knew something was coming. As I wrote <a href="http://waynepau.blogspot.com/2013/07/fun-topic-heard-of-tizen-intel-and.html">before</a> as reason #4 for creating <b>Tizen</b>, <b>Samsung </b>and <b>HTC </b>are already paying <b>Microsoft </b>for every <b>Android </b>phone they sell, which is big part of the $220 million <b>Microsoft </b>says it's makes in mobile. You can see in my <a href="http://waynepau.blogspot.com/2013/07/fun-topic-heard-of-samsung-wave-or.html">Samsung makes <b>Android</b>, <b>Windows Phone </b>& <b>Bada </b>phones</a>, <b>Windows Phone </b>from <b>IDC </b>only accounts for 2.6% of the 2012Q4 market. Sadly I believe very little of this was from direct <b>Windows Phones</b> licensing.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If <b>Microsoft </b>want to turn things around, they needed to do something, and that's what they did. They bought the biggest <b>Windows Phone </b>ODM and will put their marketing machine behind it. I heard many times that if <b>Windows Phone </b>had <b>Nokia </b>hardware engineering and <b>Microsoft Marketing</b>, it could succeed. We'll see how right (or wrong) they were.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As I said in my '<a href="http://waynepau.blogspot.com/2013/07/fun-topic-what-happened-to-surface-rt.html">What happened to Surface RT</a>' article, obvious something went wrong with <b>Microsoft's </b>last foray into mobile hardware. It will be interesting to see what happens now with Nokia. Seems like it's doubling down after <b>Surface RT</b> failed, so we'll see if it's "good money after bad" or it's what saved <b>Microsoft </b><a href="http://thenextweb.com/microsoft/2013/09/03/stephen-elop-is-all-but-confirmed-as-an-internal-candidate-to-replace-microsoft-ceo-steve-ballmer/">post-<b>Ballmer</b></a>.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So bottom line, if anyone thought that <b>Microsoft </b>would buy <b>Blackberry</b>, I think they are having second thoughts, as they are about<b> $7 billion</b> poorer and <b>32K </b>employees larger. With 1/3 more employees (and overhead) and having spent that much capital, <b>Microsoft </b>is really "<i>betting the farm</i>" on <i><b>mobility</b></i>. It will need to justify that investment quickly.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>Microsoft </b>must see the writing on the wall that you just can't *only* be tops in the desktop/laptop/server O/S and BackOffice/Tools markets. This <a href="http://www.zdnet.com/microsoft-earnings-cheat-sheet-windows-is-back-to-cash-cow-number-one-7000010301/">ZDNet </a>articles says it has some cash-cows, but it must see <b><i>mobility </i></b>is where it <u>needs</u> to be '<i>long term</i>'.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hope that helps...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Wayne Pau.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">p.s. </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Just random thoughts, but if </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Samsung </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">is teaming up with <b>Intel </b>with </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Tizen</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Microsoft </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">has purchased </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Nokia, </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">has already been bought by </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Google </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Apple</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> is doing fine, I'm not sure there are suitors for Blackberry (as a whole). Maybe if an unlikely suitor like </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Oracle </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">(or even IBM I guess)</span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">wants to get into the Mobile market? </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Dell </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">seems have enough problems and </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">HP/Compaq </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">has had it's own share of issues. Maybe an Asian vendor like </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">HTC, </b><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Huawei</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> or </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ZTE </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">will come up with the cash, as I was surprised when </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lenovo </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">purchased the personal computing business from </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">IBM</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. The only other names out there are really </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Amazon</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> and </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Facebook</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> (who already has a pact with <b>HTC</b>, but it's reaper much reward from it...)</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">? It will be interesting... I'll be paying close attention.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://business.financialpost.com/2012/03/30/here-are-11-desperate-companies-that-might-buy-rim/">Here's </a>Henry Blodgett @ Financial Post's take on the situation. Ironically #5 was bought by #6 on his list. </span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
waynepauhttp://www.blogger.com/profile/07396813537313125885noreply@blogger.com2